# Mattifying Liquid Lip Colors Huda Beauty is Reformualting its Liquid Matte Lipstick Line By Elena Rahman | Published 2022-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-matte-lipsticks References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-01-17/huda-beauty-relaunches-liquid-matte-lipstick-line/) & [hudabeauty](https://hudabeauty.com/us/en_US/home) [Huda Beauty](https://www.trendhunter.com/trends/blush-filter-liquid-blush) announced that it reformulated its range of Liquid Matte Lipsticks. The relaunch includes a revamped version of the original product to respond to the growing need for mask-proof lipsticks. Huda Beauty launched the new formula ahead of Valentine's Day to ensure that consumers have their lipstick needs taken care of. After listening to consumer comments over the years, the new formula is made as thin as possible. It boasts a [non-sticky finish](https://www.trendhunter.com/trends/pout-lip-oil) and delivers 8 hours of wear. It claims to be [transfer-proof](https://www.trendhunter.com/trends/power-pout), streak-proof, and smudge-proof. The Liquid Matte Lipsticks are equipped with an easy-to-use applicator and include the brand's L.O.V.E. complex. The complex is made with lycopene, olive oil, Vitamin A, and E. Image Credit: Huda Beauty ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 27% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mask-proof Lipsticks:** Reformulated liquid lipsticks that are specifically designed to stay put under a mask. - **Transfer-proof Formulations:** Makeup products that completely transfer-proof and won't rub off on clothing, skin, or fabric. - **Non-sticky Lip Colors:** Liquid lip colors that dry to a powder or matte finish without any tackiness. ### Where This Applies - **Beauty and Cosmetics:** Opportunity to innovate within the beauty industry with products that cater to mask-wearing consumers. - **Fashion:** Opportunity to create new clothing and accessory items specifically designed to minimize the transfer of makeup. - **Healthcare:** Opportunity to develop products that address the growing concern around mask-wearing and skincare, including mask-proof skincare and makeup. ## Related on Trend Hunter - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Plumping Hydration Lip Glosses](https://www.trendhunter.com/trends/faux-filler-extra-shine-lip-gloss.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md)