# Vegan Liquid Matte Lipstick QUEENFIDENCE Boasts an Affordable and Durable Lipstick By Kalin Ned | Published 2020-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-matte-lipstick References: [queenfidencecosmetics](https://www.queenfidencecosmetics.com/shop/blossom) The [Blossom](https://www.trendhunter.com/trends/seasonal-summer-box) Liquid Matte Lipstick from QUEENFIDENCE is a winner on a few accounts. For one, the product guarantees [24-hours long-lasting wear](https://www.trendhunter.com/trends/perfect-diarys-readme-lips). In addition, the formula is made to be 100% vegan and cruelty-free, with no traces of parabens or gluten. The brand also includes an "exclusive complex" to help [hydrate the lips during wear](https://www.trendhunter.com/trends/deeply-hydrating-lipstick), ultimately creating a multi-functional experience that is striking and nourishing at the same time. As $22 CAD, the beauty product also proves to be affordable and as a result, enticing to Millennials and Gen Z on a budget. When developing the Blossom Liquid Matte Lipstick, QUEENFIDENCE emphasized inclusivity and "designed [its offering] to meet the needs of individuals from diverse cultural backgrounds." Image Credit: QUEENFIDENCE ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Beauty Products:** Opportunity for companies to innovate on eco-friendly and ethically sourced beauty products that appeal to the environmentally conscious and health-conscious consumer. - **Long-lasting Makeup:** Opportunity for companies to innovate on makeup formulas that are long-lasting and durable, providing value to customers who prioritize convenience and efficiency. - **Inclusive Beauty:** Opportunity for companies to cater to the needs of diverse cultural backgrounds by developing makeup shades that are appropriate for different skin tones and undertones. ### Who This Affects Most - **Beauty:** Beauty companies can focus on developing eco-friendly, long-lasting, and inclusive makeup products to meet the changing demands of customers. - **E-commerce:** E-commerce companies can leverage the growing demand for sustainable and inclusive beauty products by offering a wider range of eco-friendly and ethnically sourced makeup products online. - **Retail:** Retail companies can innovate by offering products that are not only affordable but also eco-friendly, inclusive, and durable, appealing to a wider range of customers with varying needs and preferences. ## Related on Trend Hunter - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md)