# Occult Dark Lipsticks This Midnight Liquid Lipstick by Anastasia Comes in a Near Black Shade By M | Published 2015-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-lipstick References: [temptalia](http://www.temptalia.com/anastasia-midnight-liquid-lipstick-review-photos-swatches) & [anastasiabeverlyhills](http://www.anastasiabeverlyhills.com/) The all-new Anastasia liquid lipstick in the shade Midnight is an unconventional black hue that offers a vampy, occult look. The lipstick comes in a [matte finish](https://www.trendhunter.com/trends/spike-valentino-buttery-matte-lip-color) that is ideal for fans of darker shades looking to experiment with bold colors. Black lipstick is often a shade you see used in [Halloween and detailed costume makeup looks](https://www.trendhunter.com/trends/annabelle-cosmetics) rather than a staple color in a person's collection, however this Anastasia shade is looking to change all that with a bold formula, sleek packaging and high pigmentation payoff. The color is a [rich black hue](https://www.trendhunter.com/trends/black-vinyl-lip-stain) that is extremely opaque and offers up to six hours of wear time. The lip color may be bold, but it is a unique choice for those interested in richer shades that are ideal for winter and fall. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Lipstick Shades:** There is room for innovation in the beauty industry to explore darker lipstick shades and matte finishes. - **Bold Beauty Experimentation:** Consumers who are interested in more unconventional beauty products are willing to try new colors and finishes to make a statement. - **Long-wearing Makeup:** There is a growing demand for makeup that can provide long wear times without the need for touch-ups. ### Sectors Adopting This - **Beauty:** Beauty companies can innovate by creating bold and unconventional lipstick shades and long-wearing formulas. - **Cosmetics Packaging:** Cosmetic packaging companies have an opportunity to design sleek packages that complement the bold and unconventional shades of makeup products. - **Costume and Special Effects Makeup:** Makeup companies that specialize in costume and special effects makeup can expand their target market by creating products with unique finishes and pigmentation, such as unconventional lipstick shades. ## Related on Trend Hunter - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md)