# Long-Wearing Lip Colors The Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor is No-Budge By Michael Hemsworth | Published 2022-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-lipcolor References: [drugstorenews](https://drugstorenews.com/maybelline-new-york-debuts-super-stay-vinyl-ink-liquid-lipcolor) & [maybelline](https://www.maybelline.com) The Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor is a boldly pigmented cosmetic product formulated to deliver impressive staying power. The lip color features the brand's Color Lock Complex formula to deliver up to 16-hours of wear without budging. The product is achieved with a blend of [high-impact ink pigments](https://www.trendhunter.com/trends/black-vinyl-lip-stain) along with liquid shine boosters; consumers only need to shake the tube for five-seconds prior to application to enjoy the long-wearing benefits. Assistant Vice President of [US](https://www.trendhunter.com/trends/henkel-house) Marketing at [Maybelline New York Lip and Nail](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection) Olga Schakler commented on the new Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor saying, "Vinyl ink was developed with comfort and long-wear benefits in mind, crafted with breakthrough technology that includes special flexible Bio-Mimic Pigments, helping the formula to move with your lips — not against them. The Color Lock Complex makes this formula budge-resistant.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Long-wearing Lip Colors:** The trend towards long-wearing lip colors is disrupting the traditional beauty industry, providing opportunities for product development and innovation. - **Bio-mimic Pigments:** The use of bio-mimic pigments in cosmetic formulations is a trend that is disrupting the cosmetic industry and creating opportunities for new formulations and ingredients. - **Color Lock Complex:** The Color Lock Complex trend is creating opportunities for the development of budge-resistant cosmetic products and new formulations. ### Who This Affects Most - **Beauty Industry:** The beauty industry is being disrupted by trends towards long-wearing lip colors, innovative ingredients, and budge-resistant formulations. - **Cosmetics Industry:** Trends in long-wearing lip colors, bio-mimic pigments, and Color Lock Complex formulations are creating opportunities for growth and innovation in the cosmetics industry. - **Personal Care Industry:** The personal care industry is being disrupted by trends towards long-wearing, high-performance products with innovative ingredients and technologies. ## Related on Trend Hunter - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Plush Cosmetic Innovations](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection.md) - [Ultimate Long-Lasting Lipsticks](https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Pigmented Lip Stains](https://www.trendhunter.com/trends/lip-lingerie-lip-stain.md) - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md)