# Celebrity Offspring Beauty Ads Burberry's 'Liquid Lip Velvet' Promotional Series Stars Iris Law By Riley von Niessen | Published 2017-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-lip-velvet References: [hypebae](http://hypebae.com/2017/1/iris-law-burberry-beauty) & [instagram](https://www.instagram.com/burberry/) Iris Law, the daughter of Academy Award nominated actor Jude Law, is the face of [Burberry's](https://www.trendhunter.com/trends/burberry-x-highgrove) new 'Liquid Lip Velvet' campaign. So far, a variety of shots featuring the 16-year-old model have been shared by the designer brand through its [Instagram](https://www.trendhunter.com/trends/archival-logo) page, as well as a video of Iris Law flaunting the matte 'Ox Blood' shade. Apart from the bold pinkish red lipstick, the model wears little other obvious makeup, which gives the shots an elegant look while enhancing the properties of the lipstick without distraction. In addition to the images which star Iris Law, the [Liquid Lip Velvet campaign](https://www.trendhunter.com/trends/velvet-cream-lipstick) features shots of fruit and flowers to drive the richness of the color that's offered by the products. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 74% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity Offspring Beauty Ads:** Opportunity for brands to leverage the popularity and influence of celebrity offspring to promote beauty products. - **Matte Lipstick Trend:** Growing demand for matte lipstick products that offer long-lasting, pigmented colors. - **Minimalist Makeup Looks:** Rise in popularity of elegant and natural makeup looks that focus on enhancing specific features, such as lips. ### Who This Affects Most - **Beauty and Cosmetics:** Beauty brands can collaborate with celebrity offspring to create unique and captivating beauty campaigns. - **Fashion:** Fashion brands can explore partnerships with beauty brands to incorporate makeup products in their promotional activities. - **Social Media and Influencer Marketing:** Opportunity for influencers and makeup artists to showcase and promote matte lipsticks and minimalist makeup looks on social media platforms. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)