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# Vitamin-Infused Energy Drinks
The Liquid Lightning Energy Drink Has a Refreshing Berry Flavor

By Michael Hemsworth | Published 2019-04-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-lightning-energy-drink
References: [csnews](https://csnews.com/liquid-lightning) & [pushbeverages](https://www.pushbeverages.com)

[Alternative energy products](https://www.trendhunter.com/trends/avvika) are continuing to gain popularity amongst consumers who are looking for something other than coffee to boost their alertness, so the Liquid Lightning energy drink has been revived by Push Beverages with this in mind. Coming in regular and [zero calorie options](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar), the energy drinks have a light berry flavor and are reported to have a wide array of energy-boosting ingredients in the recipe. This includes caffeine, D-ribose, taurine, inositol, panax ginseng extract, gluburonolactone and high concentrations of B vitamins, which will help to stave off an energy crash after consumption.

The Liquid Lightning energy drinks come in 12 lunch can servings and are made with pure cane sugar in favor of high fructose corn syrup.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 10% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Alternative Energy Products:** The trend of alternative energy products is continuing to grow and consumers are seeking new options beyond coffee or other traditional beverages for energy-boosting.
- **Vitamin-infused Drinks:** The trend of vitamin-infused drinks is gaining popularity amongst consumers who are looking for functional and healthy beverages that provide energy and other benefits.
- **Natural Sweeteners:** The trend towards natural sweeteners like pure cane sugar instead of high fructose corn syrup is gaining momentum as consumers seek healthy alternatives.

### Sectors Adopting This

- **Beverage Industry:** The beverage industry can innovate with more vitamin-infused energy drinks that use natural sweeteners and other functional ingredients.
- **Food Industry:** The food industry can create complementary food products that can be consumed alongside vitamin-infused energy drinks to provide a complete nutritional package for consumers.
- **Fitness Industry:** The fitness industry can explore the potential of vitamin-infused energy drinks as a pre-workout or post-workout drink that helps support the body during exercise and recovery.

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