# Gut Health Hydration Powders Liquid IV Debuts 'Hydration Multiplier+ Powdered Probiotic Kombucha' By Niko Pajkovic | Published 2022-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-iv References: [gearpatrol](https://www.gearpatrol.com/fitness/a39972294/liquid-iv-probiotic-powder-launch/)  [Liquid IV](https://www.trendhunter.com/trends/hydration-pack1), a startup specializing in [hydration powders](https://www.trendhunter.com/trends/hydration-multiplier-mocktail-edition) powered by Cellular Transport Technology (CTT), has announced the launch of its newest product: 'Hydration Multiplier+ Powdered Probiotic Kombucha.' This innovative product offers consumers a two-in-one powder that boosts gut health while drastically upping hydration levels. To accomplish this, the blendable mixture contains electrolytes, Liquid IV's BC30 Probiotic, which boasts an impressive 1 billion colony forming units (CFU), and a [powdered kombucha](https://www.trendhunter.com/trends/functional-kombucha) -- a fermented tea beverage known for its gut health-boosting properties. As a result, health-conscious consumers can use the powder to strengthen their immune systems, improve gut health, and stay hydrated. For those interested, the Hydration Multiplier+ Powdered Probiotic Kombucha is now available to purchase online through Liquid IV's website. Image Credit: Liquid IV ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Kombucha Hydration Powders:** Companies can innovate in the hydration powder market by incorporating gut-healthy kombucha into their blends. - **Probiotic Electrolyte Powders:** Health-focused startups can create disruptive innovations by combining electrolytes with probiotics to improve gut health and hydration levels. - **Fermented Beverages for Health:** There is potential for disruption in the beverage industry by offering consumers fermented drinks that improve gut health and hydration levels. ### Where This Applies - **Nutraceuticals:** Companies in the nutraceutical industry can develop innovative, gut-healthy, and hydrating products by incorporating probiotics and fermented ingredients. - **Fitness Supplements:** Fitness supplement companies can create disruptive products by combining gut-healthy and hydrating ingredients in their formulas for active consumers. - **Functional Beverages:** Functional beverage makers can tap into the trend of gut health and hydration by incorporating probiotics and fermented ingredients to provide added health benefits. ## Related on Trend Hunter - [Kombucha-Based Hydration Supplements](https://www.trendhunter.com/trends/probiotic-hydration-powder.md) - [Probiotic Hydration Multipliers](https://www.trendhunter.com/trends/hydration-multipliers.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md) - [Digestive Health Water Enhancers](https://www.trendhunter.com/trends/fruity-water-enhancers.md) - [Gut Health Hydration Supplements](https://www.trendhunter.com/trends/preme.md) - [Instant Probiotic Tea Powders](https://www.trendhunter.com/trends/instant-kombucha.md) - [Sugar-Free Flavorful Hydration Boosters](https://www.trendhunter.com/trends/sugarfree-hydration.md) - [Caramel Apple Hydration Powders](https://www.trendhunter.com/trends/caramel-apple-hydration-multiplier.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md)