# Dewy Liquid-Gel Blushes The KVD Beauty ModCon Liquid-Gel Blush is Lightweight & Long-Wearing By Laura McQuarrie | Published 2021-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-gel-blush References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products/23521212) & [kvdveganbeauty](https://www.kvdveganbeauty.com/face/blush/modcon-liquid-gel-blush/20053.html) The 100% vegan [KVD](https://www.trendhunter.com/trends/dazzle-gel-hypermetallic-eyeshadows) Beauty ModCon Liquid-Gel Blush creates a dewy, hydrated glow with lasting color that promises not to disrupt foundation or highlighter texture. The lightweight and long-wearing [liquid-gel blush](https://www.trendhunter.com/trends/make-me-blush) is said to melt onto the skin to create a translucent, bright and shimmer-free glow in shades like Glowlita, Glasscade and Dewality. The [buildable product](https://www.trendhunter.com/trends/cream-blush-stick) can be applied sparingly with the fingers or a brush to start, and there's the potential to mix one shade with another to create a custom color. The weightless blush is becoming a consumer favorite for the way it easily applies, stays after hours of wear and works well over other makeup products. Blush that creates a flush of healthy-looking color is one of the easiest ways to accentuate the cheekbones and it promises to be a staple in the post-pandemic world. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 29% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Liquid-gel Cosmetics:** Opportunity for cosmetic companies to create innovative liquid-gel products that provide lightweight, long-wearing color without disrupting other makeup textures. - **Customizable Blush:** Opportunity for makeup brands to create a customizable product that allows consumers to mix shades to create a unique color. - **Hydrating Makeup:** Opportunity for beauty companies to create hydrating makeup products that provide a dewy glow without weighing down the skin. ### Where This Applies - **Cosmetics:** Cosmetic companies can innovate by creating liquid-gel products that are lightweight, long-wearing and hydrating leading to higher customer satisfaction and loyalty. - **Beauty:** Beauty industry can improve and diversify their products by offering customizable blushes to cater to individual consumer preferences leading to higher sales. - **Skincare:** Skincare companies can develop products that complement the trend of hydrating makeup and work in harmony to provide improved skincare benefits. ## Related on Trend Hunter - [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md) - [Gel-Cream Liquid Blushes](https://www.trendhunter.com/trends/rose-liquid-blush.md) - [Easy Dropper-Application Blushes](https://www.trendhunter.com/trends/glimmer-blush-drops.md) - [Highlighting Liquid Blushes](https://www.trendhunter.com/trends/cheek-kiss-liquid-blush-glow.md) - [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Painterly Liquid Blushes](https://www.trendhunter.com/trends/rodial-blush-drops.md) - [Aromatic Skin-Plumping Blushes](https://www.trendhunter.com/trends/superdewy-blush-burst.md) - [Serum-Based Blush Sticks](https://www.trendhunter.com/trends/color-fuse-glassy-blush-balm-stick.md)