# Plant-Powered Egg Alternatives 'Alternative Oggs' is an Entirely Plant-Based Liquid Egg Substitute By Laura McQuarrie | Published 2019-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-egg-substitute References: [livekindly.co](https://www.livekindly.co/vegan-eggs-made-with-aquafaba-on-the-way-to-the-uk/) & [alternative-foods](https://alternative-foods.com/oggs-aquafaba/) Alternative Foods is introducing an all-new [plant-powered liquid egg substitute](https://www.trendhunter.com/trends/just-egg-1) by the name of 'Alternative Oggs," which is made from aquafaba, also known as the water that chickpeas are cooked in. This ingredient is becoming a popular egg replacer in [vegan baking](https://www.trendhunter.com/trends/ingood-by-olga) and it is also emerging in innovative cocktails, butter replacers and plant-based mayonnaise spreads. With Alternative Oggs, consumers have the potential to make everything from cakes and brownies to a range of baked goods with what the brand calls a solution for "[hassle-free, ethical baking](https://www.trendhunter.com/trends/cruelty-free-lemon-loaf-cake)" that's beneficial to people, animals and the planet. The liquid egg substitute is conveniently packaged in a ready-to-pour pouch, which makes it easy to add to a desired recipe with precision. Although chickpea brine is commonly poured down the sink after cooking, many enterprising brands and consumers are finding new ways to reduce food waste and create delicious treats with this ingredient. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Egg Replacements:** Alternative Oggs offers a plant-based liquid egg substitute made from aquafaba, opening opportunities for innovative plant-powered baking. - **Aquafaba Innovation:** The use of aquafaba in Alternative Oggs highlights the potential for creative applications in cocktails, butter replacers, and plant-based mayonnaise spreads. - **Reducing Food Waste:** Finding new uses for chickpea brine, such as Alternative Oggs, presents a disruptive opportunity to reduce food waste and create delicious treats. ### Sectors Adopting This - **Food and Beverage:** Alternative Oggs taps into the plant-based egg replacement market, catering to the growing demand for vegan and sustainable options in the food and beverage industry. - **Baking and Pastry:** The plant-powered liquid egg substitute, Alternative Oggs, offers disruptive innovation potential for the baking and pastry industry, enabling hassle-free, ethical baking. - **Sustainability:** The use of aquafaba in Alternative Oggs showcases a sustainability opportunity for brands and consumers to reduce food waste and support eco-friendly practices. ## Related on Trend Hunter - [Indulgent Plant-Powered Cupcakes](https://www.trendhunter.com/trends/mega-cupcakes.md) - [Veggie Egg Yolk Substitutes](https://www.trendhunter.com/trends/symrise.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Bean-Based Liquid Eggs](https://www.trendhunter.com/trends/plant-based-liquid-egg.md) - [Plant-Based Liquid Eggs](https://www.trendhunter.com/trends/perfeggt.md) - [Potato-Based Liquid Eggs](https://www.trendhunter.com/trends/awevo.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Single-Ingredient Egg Substitutes](https://www.trendhunter.com/trends/meala-foodtech-groundbaker.md)