# Toaster Pastry-Flavored Iced Teas Liquid Death x Pop-Tarts Collaborated on a Canned Refresher By Laura McQuarrie | Published 2026-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-death-x-pop-tarts References: [adweek](https://www.adweek.com/creativity/liquid-death-and-pop-tarts-team-up-to-ruin-boring-adulthood/) & [liquiddeath](https://liquiddeath.com/en-ca/products/variety-tea)  From Blueberry Buzzsaw to Rest in Peach and Slaughter Berry, [Liquid Death's](https://www.trendhunter.com/trends/poptarts-carnage) canned iced teas are offered in a variety of edgy, fruity flavors, and Pop-Tarts Carnage is a new one born out of a Liquid Death x Pop-Tarts collaboration. This strawberry toaster pastry-flavored iced tea delivers a nostalgic experience with a touch of sweetness, no artificial sweeteners and 75% less sugar than top iced teas. What's more, this breakfast-themed iced tea provides caffeine from green tea, plus B vitamins, to deliver a boost of energy whenever it's consumed. As unexpected as this collab with the beverage brand that wants to "Murder Your Thirst" may seem, it's worth noting that Pop-Tarts hosts [Edible Mascot](https://www.trendhunter.com/trends/prop-tarts) sacrifices for fans in the spirit of Crazy [Good](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts) chaos. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 75% | Activity: 79% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Snack-flavored Beverages:** Blending iconic breakfast pastry flavors into ready-to-drink beverages creates emotional resonance with consumers who seek familiar taste profiles in novel formats. - **Reduced-sugar Functional Refreshers:** Products that pair lower sugar formulations with functional ingredients like green tea caffeine and B vitamins are redefining consumer expectations for both taste and utility in refreshment. - **Edgy Brand Collaborations:** Cross-category partnerships between irreverent lifestyle brands and legacy food labels produce culturally shareable products that amplify reach through personality-driven storytelling. ### Industries Being Reshaped - **Ready-to-drink Beverage Industry:** The RTD sector is positioned to leverage novel flavor pairings and functional fortification to capture younger demographics seeking experiential and health-conscious options. - **Packaged Food and Snack Industry:** Snack brands stand to extend into adjacent liquid formats to monetize flavor IP and nostalgia while addressing sugar reduction trends across product portfolios. - **Marketing and Experiential Entertainment:** Agencies and entertainment firms can capitalize on mascot-driven stunts and brand theatrics to create high-engagement product launches and fandom-focused activations. ## Related on Trend Hunter - [Dairy-Free Spiced Teas](https://www.trendhunter.com/trends/house-of-cha.md) - [Fizz-Free Fruit-Sweetened Teas](https://www.trendhunter.com/trends/spindrift-tea.md) - [Daytime Bourbon Cocktails](https://www.trendhunter.com/trends/ready-to-drink-bourbon-cocktail.md) - [Gen Alpha Canned Drinks](https://www.trendhunter.com/trends/arizona-iced-tea.md) - [Canned Vodka Tea Cocktails](https://www.trendhunter.com/trends/readytodrink-cocktail-range.md) - [Functional Canned Summer Teas](https://www.trendhunter.com/trends/juni.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Deeply Discounted TV Deals](https://www.trendhunter.com/trends/1-tv.md) - [Canned Fruit Teas](https://www.trendhunter.com/trends/kace.md)