# Peanut Butter Cup Waters Liquid Death x Feastables Peanut Butter Cup Has a Soda-Like Flavor By Michael Hemsworth | Published 2026-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-death-x-feastables-peanut-butter-cup References: [stupiddope](https://stupiddope.com/2026/08/liquid-death-x-feastables-turns-the-peanut-butter-cup-into-sparkling-water/)  The Liquid Death x Feastables [Peanut Butter Cup](https://www.trendhunter.com/trends/feastables-peanut-butter-cup) Flavored Sparkling Water has been created through a collaboration between the brands as a refreshment that puts a confectionery spin on a classic. The drink features the flavor of Feastables' [Peanut Butter Cup treat](https://www.trendhunter.com/trends/peanut-butter-better-cups) in every sip and boasts an effervescent profile to give it a decidedly crisp finish. The beverage takes a soda-inspired approach to [sparkling waters](https://www.trendhunter.com/trends/polar-seltzer-dessert-cart) and features a permissible formulation that includes two-grams of sugar, no artificial sweeteners and 10-calories. The Liquid Death x Feastables Peanut Butter Cup Flavored Sparkling Water also features an allergen-free formulation that would allow consumers with a peanut allergy to enjoy it without worry. The beverage is being offered as a limited-edition product at retailers including 7-Eleven and Five Below. Image Credit: Liquid Death ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 82% | Activity: 88% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Confectionery-flavored Waters:** Dessert-inspired sparkling waters create white space between indulgent sodas and better-for-you beverages through familiar candy flavors in lighter formats. - **Allergen-free Indulgence:** Peanut-style flavor experiences without peanut allergens broaden access to nostalgic treats while supporting inclusive product development in packaged drinks. - **Limited-edition Beverage Collaborations:** Cross-brand drops between beverage and snack companies generate collectible appeal, social buzz and trial among consumers seeking novelty-driven refreshment. ### Sectors Adopting This - **Functional Beverages:** Low-sugar, low-calorie sparkling drinks with playful flavor profiles are reshaping expectations for permissive refreshment beyond traditional wellness cues. - **Confectionery:** Candy brands extending into drinkable formats can transform signature flavors into new consumption occasions without relying on conventional sweets. - **Convenience Retail:** Exclusive limited-time beverage launches at accessible retail chains strengthen impulse discovery and position stores as destinations for viral product drops. ## Related on Trend Hunter - [Soda-Inspired Snack Cups](https://www.trendhunter.com/trends/snack-pack-dr-pepper-juicy-gels.md) - [Honorary Americana Sparkling Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavor.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md) - [Nostalgic Confectionery-Inspired Beverage Flavors](https://www.trendhunter.com/trends/candy-can1.md) - [Toaster Pastry-Flavored Iced Teas](https://www.trendhunter.com/trends/liquid-death-x-pop-tarts.md) - [Hazelnut-Filled Chocolate Cups](https://www.trendhunter.com/trends/feastables-cup.md) - [Candy Water Collaborations](https://www.trendhunter.com/trends/peanut-butter-cup-sparkling.md) - [Movie-Themed Beverage Flavors](https://www.trendhunter.com/trends/wicked-for-goodinspired-flavors.md)