# Collaborative Water Brand Soaps Liquid Death x Dr. Squatch Soap is Made with Mountain Water By Michael Hemsworth | Published 2024-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-death-x-dr-squatch References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-11-08/dr-squatch-launches-two-new-soap-collabs/) & [drsquatch](https://www.drsquatch.com)  The [Liquid Death](https://www.trendhunter.com/trends/dirt-destroyer) x [Dr. Squatch](https://www.trendhunter.com/trends/the-one-ring-rinse) Soap has been created by the brands as a collaborative personal care product perfect for helping consumers to feel fresher after every shower. The product consists of the brand's signature soap recipe made with Dead Sea Salt along with Liquid Death [Mountain](https://www.trendhunter.com/trends/whistlepig-gravestock) Water to give it an ultra-refreshing profile. The soap is reported to have notes of eucalyptus, juniper and cedar wood in the mix, and is branded as the Dirt Murderer to pay homage to Liquid Death's murderous branding aesthetic. The Liquid Death x Dr. Squatch Soap is available individually or as part of a three-pack and is crafted with a cold press process with natural oils in the mix and no harmful ingredients. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 78% | Activity: 90% | Freshness: 31% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Branding:** The alliance between Liquid Death and Dr. Squatch highlights the potential for cross-industry collaborations to create unique products that capture consumer interest. - **Natural Ingredients:** The focus on using natural oils and avoiding harmful ingredients is catering to the growing consumer demand for safer and more eco-friendly personal care products. - **Novelty Personal Care Products:** Branded with a 'Dirt Murderer' theme, the soap stands out in the market by combining unconventional branding with effective product performance. ### Sectors Adopting This - **Personal Care:** The introduction of a collaborative soap product showcases the potential for innovation within the personal care industry through brand partnerships. - **Eco-friendly Products:** The use of natural ingredients and environmentally conscious processes is a growing segment within the eco-friendly product industry, meeting consumer demand for sustainability. - **Health and Wellness:** By providing a refreshing and hygienic experience, this new soap product caters to the expanding market focusing on personal health and wellness. ## Related on Trend Hunter - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Collaboration Fantasy Adventure Soaps](https://www.trendhunter.com/trends/the-one-ring-rinse.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Collaboration Automotive Soap Ranges](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc.md) - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Video Game-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty-collection.md)