# Water Brand Wrapping Paper Liquid Death's Winter Slaughterland Wrapping Paper Has Candy Cane Axes By Laura McQuarrie | Published 2022-12-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-death-wrapping-paper References: [thedieline](https://thedieline.com/blog/2022/12/12/slay-the-season-with-liquid-death-wrapping-paper) & [liquiddeath](https://liquiddeath.com/collections/new-drops/products/winter-slaughterland-giftwrap)  Winter Slaughterland is a set of two wrapping papers by canned water brand [Liquid Death](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) and these are not for those who want their gifts wrapped in the most traditional way possible. These edgy wrapping paper products feature designs by artist Will Carsola and they put a dark twist on seasonal motifs like favorite Christmas candies and Santa's helpers. The bloody candy cane axes, eyeball ribbons and severed reindeer heads speak to Gen Z consumers who are enamored with the brand's bold style and their stance on doing things differently. Alongside the Winter Slaughterland wrapping paper set, Liquid Death also dropped other festive merch designs like the green and (bloody) red Headless Holiday sweater. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 72% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Edgy Wrapping Paper:** The popularity of non-traditional wrapping paper designs offers an opportunity for businesses to create memorable, attention-grabbing product packaging or marketing materials. - **Bold Branding:** The Gen Z market's preference for unique, irreverent imagery offers a chance for businesses to differentiate themselves from competitors by embracing bold, unconventional branding. - **Festive Merchandise:** The holiday season presents a chance for businesses to offer themed merchandise that speaks to their brand identity and connects with consumers. ### Industries Being Reshaped - **Retail:** Retailers can offer unique wrapping paper designs and themed merchandise that attracts shoppers and sets their brand apart from competitors. - **Packaging:** The demand for non-traditional packaging options creates an opportunity for businesses to create innovative product packaging that captures consumer attention and boosts brand recognition. - **Marketing and Advertising:** Incorporating bold, irreverent imagery into marketing campaigns and branding efforts can help businesses stand out and connect with younger consumers who are drawn to unconventional aesthetics. ## Related on Trend Hunter - [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Heavy Metal Sparkling Waters](https://www.trendhunter.com/trends/flavored-sparkling-waters.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Collectible Canned Water Packs](https://www.trendhunter.com/trends/liquid-death-x-spinal-tap.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md)