# Dark Mountain Water Wines Liquid Death Partners with 19 Crimes to Debut Severed Red Wine By Kanesa D | Published 2025-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-death-2 References: [parade](https://parade.com/news/liquid-death-debuts-first-of-its-kind-new-product-that-fans-are-calling-absolutely-killer) & [liquiddeath](https://liquiddeath.com/en-ca?srsltid=AfmBOooAuAwSp2rZPbURE9k5DzJMYEH46fgHQiKnhgo-a28YyCPFzQ-z)  Liquid Death has unveiled its newest partnership, this time teaming up with rebellious wine label 19 Crimes. Together, the two disruptors are releasing a limited-edition bottle dubbed Severed Red. Severed Red is crafted as a deep, velvety red blend described as “ominously dark,” delivering layers of flavor that unfold like a slow-burning riff. Notes of toasted hazelnut, coconut, and violet give the wine an unexpectedly plush profile. Additionally, a splash of Liquid Death Mountain Water is mixed into every bottle—an offbeat twist that creates a refreshingly clean finish. To mark the launch, 19 Crimes has given Liquid Death’s skeletal mascot, Murder Man, his own place in the brand’s notorious lineup of outlaws. In the tie-in campaign, Murder Man is officially “charged” with the offense he commits daily: Murdering Thirsts. In true 19 Crimes fashion, each bottle of Severed Red features an interactive QR code that unlocks an augmented reality moment. Image Credit: Liquid Death ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 70% | Activity: 80% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Augmented Reality Wine Experiences:** Augmented reality elements on wine bottles transform traditional drink packaging into immersive storytelling platforms. - **Hybrid Beverage Creations:** Combining elements from different beverage categories, like wine and mountain water, challenges conventional taste profiles and appeals to adventurous consumers. - **Rebellious Branding Collaborations:** Collaborations between edgy brands create unique product offerings that resonate with consumers seeking non-traditional lifestyle choices. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry sees a rise in innovative fusions, where products incorporate unexpected ingredients to attract a broader consumer base. - **Augmented Reality Marketing:** The augmented reality marketing sector is expanding into product packaging, offering interactive consumer engagement opportunities. - **Experiential Branding:** Brands increasingly focus on creating experiential moments that blend digital and physical touchpoints, enhancing consumer interaction. ## Related on Trend Hunter - [Creamy Seasonal Whiskey Spirits](https://www.trendhunter.com/trends/paul-john-whisky-christmas-edition-2025.md) - [Caviar Advent Calendars](https://www.trendhunter.com/trends/12-days-of-caviar.md) - [Non-Alcoholic Wine Alternatives](https://www.trendhunter.com/trends/wine-cooperative.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Curated Wine Selections](https://www.trendhunter.com/trends/curated-icons.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Mid-Strength Wine Ranges](https://www.trendhunter.com/trends/future-chteau.md) - [Limited-Edition Fortified Wines](https://www.trendhunter.com/trends/vintage-port.md)