# Illuminating Makeup Concentrates NYX's Away We Glow Liquid Booster Generates a Glowing Finish By Riley von Niessen | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/liquid-booster References: [nyxcosmetics](https://www.nyxcosmetics.ca/en/away-we-glow-liquid-booster/800897153960.html?gclid=EAIaIQobChMIu_HAg5HT2gIVTYGzCh0_Cws7EAYYASABEgIgc_D_BwE&dclid=CIqDuoWR09oCFYdFAQodigwIbw) & [global.ulta](https://global.ulta.com/away-we-glow-liquid-booster?productId=xlsImpprod18001141) After releasing its 'Away We Glow' cream in two different shades just recently, [NYX](https://www.trendhunter.com/trends/buttermelt-glaze-skin-tint-spf-30) expanded its illuminating line further in time for the summer, adding its 'Liquid Booster' drops. The drops come in four different shades, Zoned Out, Glazed Donuts, Snatched, and Untamed. These shades range from a light hue of blue and warm champagne, to a rose and deep bronze. To use the drops, consumers simply apply their desired amount over their usual moisturizer and primer, and then rub it into the skin with their fingertips or a soft makeup brush. This will leave the skin with a shimmering finish, making for the perfect dewy canvas for their foundation and other products. Alternatively, consumers can use fewer drops for a subtle glow that can be worn on its own. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Illuminating Beauty Products:** Opportunity for cosmetic companies to develop more products that provide a glowing and radiant finish to the skin. - **Customizable Makeup:** Opportunity for companies to offer personalized makeup products that can be mixed and matched to create a unique look. - **Beauty On-the-go:** Opportunity for companies to create portable and convenient beauty products that can be used anytime, anywhere. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can innovate to develop new makeup products that provide a glowing finish. - **Beauty:** Beauty industry can develop more innovative skincare products that can further enhance the effect of illuminating makeup products. - **Fashion:** Opportunity for fashion industry to collaborate with cosmetic companies to create makeup products that complement their clothing lines. ## Related on Trend Hunter - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Skin-Caring Bronzing Drops](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-hue-drops.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Lluminating Champagne-Hued Primers](https://www.trendhunter.com/trends/warmglow.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md)