# Tea-Branded Summer Giveaways The Lipton Sunshine Pools Giveaway Encourages People to Savor Time By Grace Mahas | Published 2021-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lipton-sunshine-pools References: [prnewswire](https://www.prnewswire.com/news-releases/lipton-iced-tea-encourages-americans-to-stop-chuggin-and-start-sippin-by-savoring-moments-together-this-summer-with-new-sunshine-pools-301310119.html?tc=eml_cleartime) In celebration of National Iced Tea Day, Lipton Iced Tea is encouraging its fans to "stop chuggin' and start sippin' by savoring moments together this summer." To spread the message, the brand launched a new Lipton [Sunshine](https://www.trendhunter.com/trends/slowmorning-ritual) Pools giveaway, giving lucky fans the chance to spend time with family and friends in an inflatable, adult-sized pool. This coveted item has been hard to find this summer, with the resale market increasing its price exponentially. To enter the Lipton Sunshine Pools giveaway, fans are invited to share a photo or video of how they enjoy their time when they take a moment to stop chuggin' and start sippin' and tag @LiptonUSA on [Instagram](https://www.trendhunter.com/trends/gold-tumbler) or @Lipton on [Twitter](https://www.trendhunter.com/trends/nutrl) using #SippinWithLipton #Sweepstakes. Image Credit: Lipton ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 23% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Summer Giveaways:** Opportunity for companies to create summer-themed giveaways to promote their brand and engage customers on social media - **Inflatable Pools:** Innovation in the design and branding of adult-sized inflatable pools can provide a profitable niche market - **Promoting Summer Slowdown:** Brands promoting an overall slowdown during summer create a unique marketing angle and encourage a healthier lifestyle ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to engage with their audience and promote their summer products through seasonal giveaways - **Swimming Pool Industry:** Increased interest in inflatable adult-sized pools can provide a growth opportunity for manufacturers and retailers - **Online Retail Industry:** E-commerce platforms specializing in seasonal items like inflatable pools can take advantage of the growing demand for summer products ## Related on Trend Hunter - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Frozen Tea Brand Treats](https://www.trendhunter.com/trends/lipton-pops-of-sunshine.md) - [Cross-Generational Hard Tea Campaigns](https://www.trendhunter.com/trends/dont-retire-the-party.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Complimentary Iced Tea Promotions](https://www.trendhunter.com/trends/gold-peak-iced-tea.md) - [Summer Beverage Contests](https://www.trendhunter.com/trends/sips-and-snacks-sweepstake.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Limited-Edition Gold Tumbler Campaigns](https://www.trendhunter.com/trends/gold-tumbler.md) - [Hard Iced Tea Sweepstakes](https://www.trendhunter.com/trends/sun-cruiser.md)