# Interactive Lip-Sync Battle Ads Toronto Bloggers Kastor & Pollux Star in This Playful Campaign By Rebecca Byers | Published 2015-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipsync-battle References: [youtu.be](https://youtu.be/7wu4juIEPRU) & [maybelline](http://www.maybelline.ca/BabyLipSync.aspx) Toronto-based creative collective Kastor and Pollux star in this unique recently launched lip-sync battle campaign for [Maybelline NY Canada](https://www.trendhunter.com/trends/maybelline-new-york). The playful interactive campaign features Kastor and Pollux lip-syncing to the catchy summer anthem 'Cheerleader' by Omi. In order to enter the #BabyLipSyncBattle, individuals can upload their own 'Cheerleader' video on the dedicated campaign page. The #BabyLipSyncBattle digital campaign is a promotion of the latest range of [Baby Lips](https://www.trendhunter.com/trends/triple-paste-eczema-care) products from Maybelline NY. The expanded line comes in creamy, shimmery and jelly varieties of finishes. The lip-sync battle will be doing weekly giveaways with prizes like Frends headphones and the new Baby Lips Moisture Gloss line. This playful digital campaign is an example of [social influencers partnering with brands](https://www.trendhunter.com/trends/the-hacksmith) to create engaging online content that emphasizes participation from consumers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Social Influencer Marketing:** This campaign showcases the power of social influencers in creating engaging online content. - **Interactive Advertising:** The use of interactive lip-sync battles in this campaign provides an innovative way for brands to connect with consumers. - **User-generated Content:** The campaign encourages consumers to upload their own lip-sync videos, tapping into the trend of user-generated content. ### Where This Applies - **Beauty:** The campaign promotes Maybelline NY's latest range of Baby Lips products. - **Entertainment:** The lip-sync battle campaign incorporates playful elements that appeal to the entertainment industry. - **Technology:** The use of interactive features in the campaign highlights the role of technology in advertising. ## Related on Trend Hunter - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Bubble Tea-Backed Mascaras](https://www.trendhunter.com/trends/colossal-bubble-mascara.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Canadian-Branded Lip Tints](https://www.trendhunter.com/trends/superbalm-lip-tint.md)