# Soft Matte Lipstick Palettes NYX's Lipstick Vault Offers 36 Different Colors By Ell Smith | Published 2017-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipstick-vault References: [popsugar](https://www.popsugar.com/beauty/NYX-Holiday-2017-Collection-44096739) & [nyxcosmetics](https://www.nyxcosmetics.com/soft-matte-lip-cream-vault-2/NYX_519.html) Consumers hoping to gift a loved one some makeup that are unsure of what shades would suit them may appreciate [NYX Cosmetics](https://www.trendhunter.com/trends/smushy-matte-lip-balm)' lipstick vault, which offers 36 mini iterations of some of the brand's most popular lipstick products. The brand released multiple palettes, with the Lip Cream Vault II, serving as a notable standout for its wide range of offerings. The vault is packed with 24 of the brand's best-selling shades, including 8 brand-new colors. In addition to the exciting shades, this particular vault offers all of its lipsticks in its ultra-wearable [soft matte formula](https://www.trendhunter.com/trends/silk-matte-lip), which is perfect for keeping one's lips hydrated this winter. This value offering serves as the ultimate [holiday present for the cosmetic connoisseur](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu), as it promises something for everyone. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Makeup Gift Sets:** The popularity of makeup gift sets, like NYX's lipstick vault, caters to consumers who want a variety of shades without committing to full-sized products. - **Customization in Cosmetics:** The release of lipstick palettes with a wide range of shades allows consumers to mix and match their own custom lip colors. - **Hydrating Formulas:** The demand for makeup with hydrating formulas, such as NYX's soft matte lipstick palettes, presents an opportunity for brands to innovate and create products with long-lasting moisture. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend of releasing lipstick palettes to cater to customers who want a variety of lipstick shades in one convenient product. - **Gift and Specialty Stores:** Gift and specialty stores have an opportunity to offer makeup gift sets, like NYX's lipstick vault, as a popular and practical gift option for beauty enthusiasts. - **Beauty Subscription Services:** Beauty subscription services can incorporate lipstick palettes into their offerings, providing subscribers with a variety of shades to try each month. ## Related on Trend Hunter - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Holiday Movie Makeup Collections](https://www.trendhunter.com/trends/nyx-professional-makeup-home-alone-collection.md) - [Shine-Forward Lip Trios](https://www.trendhunter.com/trends/shine-trio.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Festive Cosmetics Gift-Sets](https://www.trendhunter.com/trends/festive-cosmetics-giftsets-winky-luxs-new-holiday-gift-sets-have-great-valu.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md)