# Couture Lipstick Branding Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand By Laura McQuarrie | Published 2014-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lipstick-tube References: [thedieline](http://www.thedieline.com/blog/2014/3/7/givenchy) & [twocreate](http://www.twocreate.co.uk/) Two Create developed sleek new branding for [Givenchy](https://www.trendhunter.com/trends/luxury-metal-checkers-case), including a mascara and lipstick tube that introduce a new symbol to represent the brand. The '[Rouge Interdit](https://www.trendhunter.com/trends/celine-beaut)' makeup packaging features a new Greek key-like symbol, which will be used in future branding projects for Givenchy. The symbol is attached to a delicate ribbon that is also an important design feature, since it helps to slide out the [tube of lipstick](https://www.trendhunter.com/trends/herms-silky-lipstick-shine) from its protective sheath. In addition to the elegant black and white packaging, Two Create developed 100 bespoke, handmade boxes containing nine lipstick shades that will be delivered to just a handful of chosen people. Two Create also implemented a vertical chalk-like rendering of the Givenchy brand name on the box, which is a beautiful way to relax the upscale, fashionable design. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **New Symbol Branding:** Brands can introduce new unique symbols in their packaging to enhance their brand identity. - **Handmade Bespoke Packaging:** Luxury packaging can be made with bespoke and unique designs to add value to the product. - **Innovative Protective Sheath:** Innovative packaging design can also introduce unique protective features, such as Givenchy's delicate ribbon that helps slide out the lipstick tube from its protective sheath. ### Where This Applies - **Cosmetics:** Cosmetics companies can enhance their brand identity and packaging design with unique symbols like Givenchy's Greek key-like symbol for Rouge Interdit. - **Luxury Goods:** Luxury goods manufacturers can provide bespoke and handmade packaging for their high-end products to add value and convey exclusivity as seen in Givenchy's bespoke box containing nine lipstick shades. - **Packaging Design:** Innovative product packaging design can incorporate unique features to enhance product experience, such as Givenchy's delicate ribbon that helps slide out the lipstick tube from its protective sheath. ## Related on Trend Hunter - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md)