# Cosmetic Booze Carriers The Lipstick Flask by Urban Outfitters Keeps Your Liquor Concealed By Erin Kirkpatrick | Published 2012-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lipstick-flask-by-urban-outfitters References: [outblush](http://www.outblush.com/women/life/fun-games/lipstick-flask) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=25125311) For ladies looking for a clever way to conceal their liquor, meet the Lipstick Flask by [Urban Outfitters](https://www.trendhunter.com/trends/nakie-coquette). Using this fabulous flask, individuals can fool everyone into thinking they have an affinity for lipstick. This is better than the alternative of admitting their love for liquor-filled concoctions. Designed to look like a [traditional lipstick tube](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick) filled with a classic cherry-red shade, the Lipstick Flask by Urban Outfitters will have you sporting handmade alcoholic drinks in cosmetic style. Simply screw off the lipstick to reveal four ounces of alcohol-accommodating real estate. By keeping this stainless steel flask in your purse or in your out-on-the-town clutch, ladies will be able to quench their thirst without enduring judgement from onlookers. Keep drinking habits out of sight and out of mind by cleverly concealing your unshakeable [love for cocktails](https://www.trendhunter.com/trends/schneaky-espresso-martini). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Concealed Liquor Products:** Disruptive innovation opportunity: Develop more creative and inconspicuous ways to hide and carry alcohol, appealing to those who want to enjoy cocktails discreetly. - **Fashionable Drinking Accessories:** Disruptive innovation opportunity: Combine functionality and style by creating trendy and fashionable accessories specifically designed for carrying and consuming alcoholic beverages. - **Multi-purpose Disguised Products:** Disruptive innovation opportunity: Explore the potential of developing products that serve dual purposes, such as disguising a flask as everyday items, to provide convenience and discretion for consumers. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Collaborate with fashion brands to create stylish accessories that cater to the needs of individuals who want to discreetly carry alcohol. - **Beverage Packaging:** Disruptive innovation opportunity: Redefine beverage packaging by incorporating hidden compartments or clever disguises that allow consumers to carry alcoholic beverages in a convenient and inconspicuous manner. - **Event Planning and Catering:** Disruptive innovation opportunity: Offer specialized services and products in event planning and catering that cater to individuals who want to enjoy alcoholic beverages discreetly at formal events or venues with restrictions. ## Related on Trend Hunter - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Cosmetic-Toting Tumblers](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Liquor Spirit Flight Sets](https://www.trendhunter.com/trends/aged-ore-bottle-flight.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)