# Graffiti-Inspired Lipstick Collections These Lipsticks Celebrate Keith Haring's Art & Activism By Rahul Kalvapalle | Published 2021-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipstick-collection References: [temptalia](https://www.temptalia.com/mac-x-keith-haring-viva-glam-lipsticks-reviews-swatches/) & [maccosmetics](https://www.maccosmetics.com/vivaglam) [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) has launched a new lipstick collection that comprises a trio of products, all of which pay tribute to the tremendous artistic influence of the late great Keith Haring, not to mention his tireless philanthropic efforts. The MAC VIVA GLAM x Keith Haring lipstick collection includes the bright Red Haring, the bold Canal Blue and the frosty St. Marks Yellow. Each of these lipsticks is adorned with the street-inspired graffiti that made Haring such a massively influential artist of his time. As far as the charitable aspect is concerned, MAC Cosmetics stays true to Haring's legacy by pledging to donate $19 to support women, girls, members of the [LGBTQ](https://www.trendhunter.com/trends/it-gets-better-project)+ community as well as people living with HIV/AIDS for every $19 spent by consumers on a lipstick from the MAC VIVA GLAM x Keith Haring collection. Image Credit: MAC Cosmetics ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 32% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Makeup:** Opportunity for makeup companies to collaborate with artists and create unique collections that pay tribute to influential artistic movements or individuals like Keith Haring. - **Socially Responsible Marketing:** Opportunity for companies to engage in philanthropy and support important causes through product sales, appealing to consumers who prioritize social responsibility in their purchasing decisions. - **Graffiti-inspired Fashion:** Opportunity for fashion companies to incorporate graffiti-inspired designs into their clothing lines, following the trend set by MAC Cosmetics' Keith Haring lipstick collection. ### Industries Being Reshaped - **Beauty Industry:** The beauty industry has the chance to continue partnering with artists to create unique collections while also supporting social causes. - **Philanthropic Organizations:** Philanthropic organizations can partner with businesses to encourage consumers to make purchases that support important causes and increase fundraising efforts. - **Fashion Industry:** The fashion industry can follow in MAC Cosmetics' footsteps by incorporating graffiti-inspired designs into their clothing lines, appealing to consumers who are interested in bold and unique fashion choices. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Loved-Themed Phone Cases](https://www.trendhunter.com/trends/casetify-x-keith-haring.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md) - [Artwork-Covered Tech Products](https://www.trendhunter.com/trends/lexon-x-keith-haring-collection.md) - [Artist-Approved Tech Accessories](https://www.trendhunter.com/trends/velvet-caviar.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md)