# Decadent Lip Treatment Balms Tower 28's LipSoftie Intensely Hydrates Like a Lip Mask By Laura McQuarrie | Published 2024-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipsoftie References: [sephora](https://www.sephora.com/ca/en/product/tower-28-lipsoftie-hydrating-tinted-lip-treatment-balm-p509397-P509397?skuId=2735207) & [tower28beauty](https://www.tower28beauty.com/pages/crusties-hall-of-fame#showcase)  [Tower](https://www.trendhunter.com/trends/shineon-plumping-lip-jelly) 28 prides itself on intentionally basic, effective skincare solutions for even the most sensitive skin and its [LipSoftie](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment) Hydrating [Tinted](https://www.trendhunter.com/trends/augustinus-bader-x-sofia-coppola) Lip Treatment Balm is a new launch that deeply hydrates, smooths and softens lips. The clinically proven, non-sticky lip balm treatment mashes up the benefits of a lip mask with sweet, sheer, food-grade, non-artificial flavors like Ube Vanilla and Blood Orange Vanilla. This nourishing lip product shares the benefits of ingredients like shea butter, jojoba oil and lysine to prevent dryness. Last year, Tower 28 set out to find ”The Crustiest Lips In America” and assembled the Crusties Hall of Fame featuring The Best of Lip Crusts and Cracks, and how they were radically transformed into smooth, soft lips with the use of the unreleased lip treatment balm. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 98% | Activity: 94% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Intensely Hydrating Lip Treatments:** Tower 28's LipSoftie offers deep hydration, smoothing, and softening for nourished lips. - **Food-grade Flavored Lip Balms:** Tower 28's LipSoftie combines sweet, sheer, non-artificial flavors like Ube Vanilla and Blood Orange Vanilla. - **Effective Skincare Solutions:** Tower 28 provides intentionally basic yet clinically proven lip balm treatment for sensitive skin. ### Where This Applies - **Skincare:** Tower 28's LipSoftie is an innovative addition to the skincare industry that focuses on nourishing and hydrating lips. - **Cosmetics:** Tower 28's LipSoftie offers a unique range of food-grade flavored lip balms, catering to the cosmetics industry. - **Beauty:** Tower 28's LipSoftie intersects the beauty industry by providing effective lip treatments for smooth and soft lips. ## Related on Trend Hunter - [Lip Treatment Shades](https://www.trendhunter.com/trends/lipsoftie-tinted-lip-treatment.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Skincare-Inspired Lip Balms](https://www.trendhunter.com/trends/pout-preserve-peptide-lip-treatment.md) - [Multi-Use Lip Treatments](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Barrier Care Lip Balms](https://www.trendhunter.com/trends/dessert-lip-baste.md)