# Activism-Oriented Lipsticks Lipslut is Donating Its Sales to the Fight for Reproductive Rights By Katherine Pendrill | Published 2019-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipslut References: [bustle](https://www.bustle.com/p/lipslut-lipstick-will-donate-all-proceeds-to-reproductive-rights-organizations-17906611) Lipslut recently announced that it is joining the right for reproductive rights, but putting its money where its mouth is—donating its sales to the cause. Launched just after the 2016 election, the brand is no stranger to political debates. Since it's launch, Lipslut has always donated 50% of proceeds to [rotating charities](https://www.trendhunter.com/trends/blush-highlighter1). However, from now through May 24, Lipslut is donating 100% of all its [lipstick sales](https://www.trendhunter.com/trends/precision-lipstick-crayon)—even the [limited edition Lipslut Lab shades](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty)—to the fight for reproductive rights in the US. As brand founder Katie Sones explains, Lipslut's latest fundraiser is committed to assisting organizations that "provide reproductive healthcare, work to make abortion more accessible, and fight to take down unfair laws." Like many other brands, Lipslut aims to harness consumer buying power and use it as an agent of change. Image Credit: *Lipslut.* ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Activism-oriented Lipsticks:** Opportunity for brands to align with social causes and donate proceeds to support activism. - **Reproductive Rights:** Increasing focus on supporting reproductive healthcare, accessibility, and fighting against unfair laws. - **Consumer Activism:** Growing trend of consumers using their purchasing power to support causes and drive change. ### Where This Applies - **Cosmetics:** Cosmetics industry can capitalize on the demand for activism-oriented products and support social causes. - **Non-profit Organizations:** Opportunity for non-profit organizations working in reproductive rights to benefit from partnerships with brands like Lipslut. - **E-commerce:** E-commerce platforms can cater to the rising demand for activism-oriented products and provide a platform for brands to support social causes. ## Related on Trend Hunter - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Abortion-Supporting Distilled Spirits](https://www.trendhunter.com/trends/dissent-gin.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md) - [Free Morning-After Pills](https://www.trendhunter.com/trends/the-restart-donation-bank.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md) - [High-Shine Lip Toppers](https://www.trendhunter.com/trends/lip-topper.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md)