# Luxe Macabre Maquillage The Cosmetic Looks at the Fall 2011 Gucci Show Channeled Morticia Addams By Nabila Bekri | Published 2011-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lips-reds-decadent-dark References: [allure](http://www.allure.com/beauty-trends/runway-beauty/fall-2011/gucci_hair_and_makeup) & [gucci](http://www.gucci.com/) The Fall 2011 [Gucci](https://www.trendhunter.com/trends/luxury-mascara) show in Milan made a statement hinting at fall trends for hair and makeup. To sum up the maquillage in one word: luxurious. Sleek and sharp ponytails ruled the runways as intense lashes captured the camera, however it was the dark and rich reds that really stole the show. Decadent and dark ruby reds paired with high definition lip gloss puts the focal point on the lips, sexy and bold. Along with the bold and decadent reds, similar hues were spotted on the runway for nails. Models channeled Morticia Addams combined with Rihanna’s "Rated R" phase with the burgundy nail polish in Rouge Noir by [Chanel](https://www.trendhunter.com/trends/clairvoyance-makeup) Le Vernis. As the Fall 2011 Gucci show proved, it’s either dark lipstick or bright eyes for the upcoming season since to do both looks would qualify as prepping for [Cirque du Soleil](https://www.trendhunter.com/trends/cirque-du-soleil-leau-de-parfum) auditions. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxurious Hair and Makeup:** There is a disruptive innovation opportunity for high-end salons to offer luxurious hair and makeup services inspired by the Fall 2011 Gucci show. - **Intense Lashes:** There is a disruptive innovation opportunity for beauty brands to develop innovative and long-lasting mascara products that create intense lashes like those seen at the Fall 2011 Gucci show. - **Bold and Decadent Reds:** There is a disruptive innovation opportunity for cosmetic companies to create rich and long-lasting red lipsticks and nail polishes similar to the shades showcased at the Fall 2011 Gucci show. ### Who This Affects Most - **High-end Salons:** High-end salons can capitalize on the trend by offering luxurious hair and makeup services inspired by the Fall 2011 Gucci show. - **Beauty Brands:** Beauty brands have the opportunity to develop innovative mascara products that create intense lashes like those seen at the Fall 2011 Gucci show. - **Cosmetic Companies:** Cosmetic companies can seize the trend by creating rich and long-lasting red lipsticks and nail polishes similar to the shades showcased at the Fall 2011 Gucci show. ## Related on Trend Hunter - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md)