# Tinted Lip-Plumping Compounds U Beauty Debuted Three New Shades of Its Award-Winning Product By Kalin Ned | Published 2023-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lipplumping-compound References: [holtrenfrew](https://www.holtrenfrew.com/en/Products/Womens/Beauty/Makeup/Lips/Lip-Balm/U-BEAUTY-The-Plasma-Lip-Compound-Tinted/p/20343847003) On June 14th, the innovation-focused skincare brand [U Beauty](https://www.trendhunter.com/trends/u-beauty1) launched three new shades of its award-winning lip-plumping compound. Individuals can now purchase the [Plasma](https://www.trendhunter.com/trends/the-plasma-set) Lip Compound in FAWN, ROSE, and [CASSIS](https://www.trendhunter.com/trends/ontheglow-blush) tints. These shades are specifically designed to suit all skin types and tones. This release marks U Beauty's "highly anticipated inauguration into color [cosmetics]." While the shades certainly draw attention and refine one's look with lush, succulent color, the lip-plumping compound formula nourishes the skin with the brand's signature dual patent pending SIREN Capsule Technology. This technology is proven to optimize renewal, increase hydration, and enhances intra-skin conditions with natural extracts, peptides, and ceramides. Each shade is fragrance-free and blends unique pigments for captivating color effects and rich hues. Image Credit: U Beauty ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 51% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Tinted Lip-plumping Compounds:** Opportunity for developing innovative lip-plumping products with a variety of shades to suit different skin types and tones. - **Innovation-focused Skincare:** Opportunity for skincare brands to prioritize innovation and develop products with patented technologies for optimized renewal and hydration. - **Color Cosmetics Expansion:** Opportunity for skincare brands to expand into color cosmetics and offer a range of shades to cater to diverse consumer preferences. ### Sectors Adopting This - **Skincare:** Opportunity for skincare companies to incorporate innovative lip-plumping technologies and expand their product offerings. - **Cosmetics:** Opportunity for cosmetic companies to develop new shades of lip-plumping products and tap into the growing demand for color cosmetics. - **Beauty:** Opportunity for beauty brands to create lip-plumping compounds that combine nourishing skincare benefits with captivating color effects. ## Related on Trend Hunter - [Fragrance-Free Lip Tints](https://www.trendhunter.com/trends/idol-and-tulle.md) - [Heritage-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound.md) - [Lip Plumping Gift Sets](https://www.trendhunter.com/trends/the-plasma-set.md) - [Culture-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Lip Treatment Shade Expansions](https://www.trendhunter.com/trends/glwfix-plump.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md)