# Big Bird-Inspired Cosmetics Ads Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign By Ayman | Published 2009-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lipgloss-fergie-mac-viva-glam-vi References: [popbytes](http://popbytes.com/archive/2009/01/fergie_for_mac_viva_glam.shtml) & [metrobostonnews](http://www.metrobostonnews.com/us/article/2009/01/06/03/1834-66/index.xml) I guess feathery bird-like fashion is definitely in. We’ve seen it on [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) runways, on Madonna and in new fashion editorials. Now the avian trend invades ad campaigns as well, evident in the new [Viva Glam](https://www.trendhunter.com/trends/viva-resort-25-collection) ad for [MAC](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) cosmetics featuring Fergie. The ad promotes Fergie’s new lip gloss for MAC, Viva Glam VI Special Edition, which benefits the brand’s HIV/AIDS fund. “I remember the ads with RuPaul and buying the first color, but it was pretty dark for my skin,” Fergie explains, describing her choice of a pale, shimmery plum for the product. “I love a natural lip.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Avian Fashion:** The avian trend is making its way into fashion editorials, ad campaigns, and runways, offering opportunities for innovative bird-inspired designs and accessories. - **Charitable Cosmetics:** Brands like MAC are using cosmetics campaigns to promote charitable causes, creating opportunities for innovative collaborations that contribute to social impact. - **Natural Lip Gloss:** The preference for natural-looking lips is growing, highlighting opportunities for creating innovative lip gloss products that provide subtle, shimmery plum shades for various skin tones. ### Where This Applies - **Fashion:** The avian fashion trend presents disruptive innovation opportunities in clothing, accessories, and runway designs, catering to consumers seeking unique bird-inspired styles. - **Cosmetics:** The cosmetics industry can explore disruptive innovation by collaborating with charitable organizations to create lip gloss products or campaigns that support important causes, enhancing brand reputation and customer loyalty. - **Beauty:** The beauty industry has the potential to create innovative and versatile lip gloss products that offer natural, shimmery plum shades suitable for a wide range of skin tones, appealing to the growing preference for a more natural look. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Extreme Plumping Glosses](https://www.trendhunter.com/trends/nyx-big-game.md) - [Pride-Honoring Bird Figurines](https://www.trendhunter.com/trends/pride-birds.md) - [Co-Branded Saucy Lip Balms](https://www.trendhunter.com/trends/glass-shine-lip-balm.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)