# Pigmented Lip Oil Treatments The Hourglass Nº 28™ Lip Treatment Oil Adds Moisture to the Skin By Ell Smith | Published 2019-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-treatment-oil References: [hypebae](https://hypebae.com/2019/4/hourglass-cosmetics-no28-lip-treatment-oil-review) & [sephora](https://www.sephora.com/ca/en/product/no-28-lip-treatment-oil-P379096?skuId=2174803&keyword=HOURGLASS%20LIP%20OIL%22&om_mmc=aff-linkshare-redirect-9ieob0c66Uo&c3ch=Linkshare&c3nid=9ieob0c66Uo&affid=9ieob0c66Uo-i_lwPT_zKOWjxZLwFDfQpg&ranEAID=9ieob0c66Uo&ranMID=2417&ranSiteID=9ieob0c66Uo-i_lwPT_zKOWjxZLwFDfQpg&ranLinkID=10-1&browserdefault=true) Most makeup wearers are familiar with the uncomfortable feeling of having a lipstick peel off throughout the day, creating unsightly lines and a strange coloring effect, luckily the Hourglass Nº 28™ Lip Treatment Oil is available online and receiving standout reviews. Once applied, the product sits on one's lips like a regular lip gloss, however, throughout the day the lippie begins to sink into the skin, smoothing lines and helping in the overall appearance of youthfulness. In addition to this oil-based treatment, the product contains a subtle pigment that arrives in four gorgeous shades, offering a more natural look that's expected to last far longer than traditional lipsticks. The new colorways include clear, light pink, dark pink and red. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Long-wear Lip Oils:** Opportunity for brands to develop long-lasting lip oils with pigments for a more natural and youthful appearance. - **Hydrating Lip Treatments:** Potential for brands to create hydrating lip treatments that smooth lines and improve overall appearance of lips throughout the day. - **Combination Lip Products:** Trend towards developing lip products that serve multiple purposes such as providing hydration and pigmentation for a natural look. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can innovate by developing long-lasting, hydrating, and multi-purpose lip products to cater to the demand for natural yet effective makeup solutions. - **Skincare:** Skincare companies can expand their product offerings to include lip treatments that provide hydration and anti-aging benefits to improve the overall appearance of lips. - **Beauty Retail:** Opportunity for beauty retailers to offer a wider range of long-lasting, hydrating, and multi-purpose lip products that cater to the demand for natural yet effective makeup solutions. ## Related on Trend Hunter - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Protective Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil-spf.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Hydrating Non-Sticky Lip Oils](https://www.trendhunter.com/trends/pout-lip-oil.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md)