# Pearlescent Lip Treatment Balms Laneige's Lip Product is Smoothing, Cooling & Deeply Moisturizing By Laura McQuarrie | Published 2021-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-treatment-balm References: [makeupmuddle](https://www.makeupmuddle.com/laneige-lip-treatment-balm/) & [laneige](https://www.laneige.com/ca/en/index.html) Laneige's Lip Treatment Balm is a new lip product from the South Korean cosmetics brand and it comes in a compact that includes its own applicator so that the product can be applied in a way that's both luxurious and hygienic. The piña colada-scented treatment is made with ingredients like deeply moisturizing coconut, plus peptide and adenosine to smooth and film lip wrinkles. The product also delivers a pearlescent finish and creates a cooling sensation that boosts the appearance of fullness. While the brand is known for its [flavored Lip Sleeping Masks](https://www.trendhunter.com/trends/laneige-x-baskinrobbins), the Lip Treatment Balm sets itself apart as a product that's available in just one version with unique packaging and a slot for applicator storage. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 48% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pearlescent Lip Products:** The use of pearlescent finishes in lip products provides opportunities to enhance the visual appeal of cosmetics and create unique experiences for users. - **Compact Lip Product Packaging:** Developing compact packaging solutions that incorporate applicators creates opportunities for brands to improve convenience and hygiene. - **Multi-functional Lip Products:** Creating lip treatment products with multiple functions such as deeply moisturizing and wrinkle-smoothing while also providing a cool, refreshing sensation increases value for consumers. ### Industries Being Reshaped - **Cosmetics and Personal Care:** Developing innovative lip products that provide unique experiences and added benefits can help brands stand out in the competitive cosmetics market. - **Beauty Packaging:** Manufacturing innovative packaging solutions for lip products that provide convenience and maintain hygiene while enhancing user experience can create new business opportunities. - **Skin Care:** Incorporating skincare ingredients such as peptides and adenosine into lip products can create crossover opportunities for brands in the skin care and cosmetics industries. ## Related on Trend Hunter - [Pre-Aging Lip Solutions](https://www.trendhunter.com/trends/bouncy-and-firm.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Dessert-Inspired Lip Kits](https://www.trendhunter.com/trends/laneige-smore-kisses-set.md) - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md) - [Skincare-Inspired Lip Balms](https://www.trendhunter.com/trends/pout-preserve-peptide-lip-treatment.md) - [Refreshing Lip Treatments](https://www.trendhunter.com/trends/glass-balm.md) - [Decadent Lip Treatment Balms](https://www.trendhunter.com/trends/lipsoftie.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md)