# Brush-On Lip Stains Urban Decay's Lip Toy Staining Brush Lip Liner Blends and Shapes Crisply By Laura McQuarrie | Published 2026-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-toy-staining-brush-lip-liner References: [urbandecay](https://www.urbandecay.com/lips/lip-toy-staining-brush-lip-liner/ud1317.html?srsltid=AfmBOoo4kDn0yMln-EQVka9FP6LkQSe7wX_JhvzQZZBI-lveRUTs4yL5)  [Urban Decay](https://www.trendhunter.com/trends/247-ink-liquid-liners) is growing its Lip Toy franchise with its all-new Lip Toy Staining Brush Lip Liners, featuring a [precision brush tip](https://www.trendhunter.com/trends/lip-cheat-contour-duo) for defining lips and blending shades. Lip stains are popular for their color payoff and immense staying power, but for some, the applicators are a point of frustration, with marker tips and doe-foot wands making precise application a challenge, and ultra-thin alternatives that seem like a solution proving equally problematic by clogging easily and delivering an uneven, inconsistent result. Like an artist, beauty lovers can work with the Lip Toy Staining Brush Lip Liner to create a spectrum of styles from soft to sharp. With shades to suit every undertone, the versatile Lip Toy Staining Brush Lip Liner range naturally goes well with Urban Decay's [Lip Toy pH Staining Lip Oil](https://www.trendhunter.com/trends/hydrating-lip-gloss-stain). ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 98% | Activity: 98% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Precision Beauty Applicators:** Brush-based cosmetic formats address common frustrations with uneven payoff, clogging, and hard-to-control tips, creating room for tools that merge artistry with everyday usability. - **Hybrid Lip Definition:** Lip products that combine liner-level crispness with stain-level longevity point to demand for multifunctional formats that reduce steps while expanding styling flexibility. - **Undertone-inclusive Color Systems:** Shade ranges designed around undertone compatibility reflect a shift toward personalized beauty assortments that improve consumer confidence and cross-product pairing. ### Industries Being Reshaped - **Cosmetics:** Performance-driven makeup categories are evolving through applicator innovation, where packaging and delivery mechanisms can become as important as formula quality. - **Beauty Retail:** Retailers can benefit from products that demonstrate visible precision and versatility, supporting stronger in-store testing, digital tutorials, and bundled regimen sales. - **Packaging Design:** Cosmetic packaging is becoming a functional differentiator as brands seek applicators that enhance control, consistency, and perceived product sophistication. ## Related on Trend Hunter - [Ice Pop-Inspired Lip Stains](https://www.trendhunter.com/trends/popsicle-pouts.md) - [Hybrid High-Shine Lip Stains](https://www.trendhunter.com/trends/haleys-beauty.md) - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md) - [Affordable Performance Cosmetics](https://www.trendhunter.com/trends/sona-cosmetics.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Pigmented Lip Stains](https://www.trendhunter.com/trends/lip-lingerie-lip-stain.md) - [Hydrating Lip Gloss Stains](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains.md) - [Dual-Color Lip Definers](https://www.trendhunter.com/trends/doubledown-lip-definer.md) - [Beauty Tattoo Pop-Ups](https://www.trendhunter.com/trends/black-vinyl-lip-stain.md)