# Hydrating Matte Lipsticks Westman Atelier's Lip Suede Takes Cues from Facial Skincare Serums By Laura McQuarrie | Published 2024-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-suede References: [thezoereport](https://www.thezoereport.com/beauty/westman-atelier-lip-suede-matte-lipstick-review) & [westman-atelier](https://www.westman-atelier.com/products/lip-suede-matte-lipstick?variant=42691305177270)  Westman Atelier's first-ever lipstick, Lip Suede, is a high-impact matte formula with a unique hydro-matte finish. Matte lipsticks are beloved for being rich in pigment and full-coverage but they tend to be drying and can be uncomfortable to wear. Recognizing this, the brand set out to create a nourishing formula with plumping, hydrating ingredients akin to what one might find in skincare serums. "For Lip Suede Matte Lipstick, we created a technology that’s called Hydro Suede Technology to replace parts of the powders that are normally included in matte formulations and will suck up oils from your lip’s natural oils," said Westman, "The Hydro Suede Technology has Kaolin Clay which mattifies and prevents feathering or smudging but it also has hyaluronic acid to hydrate your lips and meadowfoam extract to lock in that moisture.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 89% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydro-matte Finish:** Incorporating hydrating and mattifying technology for a unique finish in beauty products. - **Nourishing Lip Formulas:** Developing lip products with skincare-inspired ingredients for enhanced hydration and comfort. - **Innovative Matte Lipstick Technology:** Creating formulations that combine oil-absorbing properties with moisturizing elements for improved wearability. ### Who This Affects Most - **Beauty & Cosmetics:** The beauty industry can explore merging skincare benefits with makeup products for multifunctional solutions. - **Cosmeceuticals:** Cosmeceutical companies have opportunities to innovate by infusing lip products with high-performance skincare ingredients. - **Materials Science:** Advancements in materials science can drive the development of lip products with advanced textures and nourishing properties. ## Related on Trend Hunter - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Hybrid High-Shine Lip Stains](https://www.trendhunter.com/trends/haleys-beauty.md) - [Juicy Serum Lipsticks](https://www.trendhunter.com/trends/legendary-serum-lipstick.md)