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# Mexican Juice-Themed Lip Balms
Lip Smacker's Aguas Frescas Lip Balms Have Sweet Flavors & Packages

By Laura McQuarrie | Published 2018-05-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lip-smacker-aguas-frescas
References: [hellogiggles](https://hellogiggles.com/beauty/makeup/lips/lip-smacker-aguas-fresca-lip-balm-collection/) & [instagram](https://www.instagram.com/p/BizyMRHghZb/?utm_source=ig_embed)

Lip balms are available in a wide range of fun flavors and playful tube packaging designs, but the all-new Lip Smacker Aguas Frescas stand out. As its name suggests, this new collection of lip balm products takes inspiration from the light, refreshing and non-alcoholic unfiltered fruit juices that are particularly popular in Mexico.

Lip Smacker's Aguas Frescas lip balms include varieties such as [Tropical Passion Fruit, Peach Mango](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm) and Horchata. As the solid salves are packaged in a way that resembles takeaway drink containers with a small straw, one must twist the top of the cups to loosen the base to reveal the balm.

The vibrant drink-inspired lip balms are available individually, as well as in a multi-pack.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 49% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Fruit-inspired Lip Balms:** Opportunity for lip balm brands to create products inspired by different fruits, offering consumers a unique sensory experience.
- **Creative Packaging Designs:** Chance for companies to innovate lip balm packaging by drawing inspiration from unconventional sources, like takeaway drink cups.
- **Cultural-inspired Products:** Opportunity for beauty brands to create products that celebrate and incorporate elements from different cultures, appealing to a diverse consumer base.

### Who This Affects Most

- **Beauty and Personal Care:** Disruptive innovation opportunity for lip balm brands to introduce new and exciting flavors inspired by various fruits.
- **Packaging and Labeling:** Opportunity to develop innovative packaging designs that not only protect and enhance the product, but also add a unique, engaging element to the user experience.
- **Food and Beverage:** Opportunity for beverage companies to collaborate with beauty brands to create lip balms inspired by popular non-alcoholic fruit juices, tapping into the crossover between the food and beauty industries.

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- [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md)
