# Lippy Mini-Totes MAC, Lady Gaga and Cyndi Lauper Introduce Lip-Shaped Makeup Bags By Rainer Takahashi | Published 2010-06-06 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/lip-shaped-makeup-bags References: [maccosmetics](http://www.maccosmetics.com) & [macaidsfund.org](http://www.macaidsfund.org/) To build on the recent success of the M·A·C AIDS Fund [Viva Glam](https://www.trendhunter.com/trends/pride-eyeshadow-vault) Lady Gaga and Cyndi Lauper campaign, M·A·C will introduce these limited-edition lip-shaped makeup bags. These bags are autographed by either Lady Gaga or Cyndi Lauper. M·A·C will introduce two new [Viva Glam Lipglass](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner) shades to accompany the lip-shaped makeup bags. MAF has raised over $170M USD exclusively through the sale of M·A·C's Viva Glam Lipstick and Lipglass lines, donating 100% of the sale price to fight HIV/AIDS. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 1% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Lip-shaped Makeup Bags:** There is an opportunity for companies to create their own limited-edition makeup bags that cater to a specific market niche, allowing customers to not only purchase the product, but also the experience of owning something unique and collectible. - **Collaboration Campaigns:** Businesses can take inspiration from M·A·C's partnership with Lady Gaga and Cyndi Lauper and launch their own collaboration campaigns to attract new audiences and offer unique products. - **Charitable Marketing:** Companies can follow M·A·C's charitable business model of donating a portion of their sales to a worthy cause, which can help support a cause while also positively impacting their brand image. ### Industries Being Reshaped - **Beauty:** The beauty industry can take advantage of this trend by designing their own unique and creative makeup bags which can be used for lipstick, lip gloss and other cosmetics. - **Fashion:** Fashion retailers can also capitalize on this trend by creating limited-edition bags that complement their clothing line, thereby offering customers a complete fashion ensemble. - **Nonprofit:** Non-profits can follow M·A·C's business model of donating a portion of sales to a charitable cause, encouraging consumers to purchase from them and support their mission ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Paint-Can-Themed Lip Gloss Sets](https://www.trendhunter.com/trends/mini-lip-drum-holiday.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md)