# Color-Emphasizing Lip Shade Campaigns FENTY Beauty's Spring Campaign is Magnetic and Vibrant By Kalin Ned | Published 2018-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/lip-shade References: [behance.net](https://www.behance.net/gallery/63943895/Spring-Shades-for-FENTY-Beauty) & [fentybeauty](https://www.fentybeauty.com/) FENTY Beauty has become known in the industry for creating youthful, inclusivity-encouraging campaigns, but for the promotion of its Spring lip shades the company is putting the emphasis on the product. In a style-enhancing and tasteful way under the direction of Madrid-based design studio Serial Cut, the new FENTY Beauty campaign vibrantly showcases its numerous [colorful lip shade options](https://www.trendhunter.com/trends/stunna-lip-paint-longwear-fluid-lip-color) — from forest green and dust blue to cherry red and lilac purple. While previous FENTY Beauty commercials have emphasized community involvement and progressive leadership—like the provocative and [inclusive ad](https://www.trendhunter.com/trends/2025-pride-campaign), supporting LGBTQ+ and staring [Instagram](https://www.trendhunter.com/trends/nars-campaign) influencer BlameItOnKway—the Spring lip shades enjoy a more product-centric approach. By layering campaign strategies, FENTY Beauty has begun developing a somewhat unisex image that encourages people of all gender preferences to engage with the product. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Youthful-inclusive Campaigns:** Disruptive innovation opportunity: Create campaigns that promote inclusivity and diversity to appeal to a younger audience. - **Product-centric Approach:** Disruptive innovation opportunity: Shift focus to product highlighting and showcase a variety of options for potential customers. - **Layered Campaign Strategies:** Disruptive innovation opportunity: Combine different advertising techniques to create a more versatile and engaging brand image. ### Industries Being Reshaped - **Beauty:** Disruptive innovation opportunity: Explore new lip shade options and innovative packaging designs to capture consumer attention. - **Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to create cohesive campaigns that align with current trends and appeal to a wider audience. - **Advertising:** Disruptive innovation opportunity: Experiment with unconventional marketing strategies and storytelling techniques to create memorable and impactful campaigns. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md)