# Bearded Makeup Models Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta By Amelia Roblin | Published 2011-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-service-by-armin-morbach References: [homotography.blogspot](http://homotography.blogspot.com/2011/02/johnny-harrington-by-armin-morbach.html) & [arminmorbach](http://www.arminmorbach.com/) To get the optimal impartial opinion of a lip color, Lip Service by Armin Morbach certainly offers the best method. Featuring Johnny Harrington with full red facial hair, the cosmetics editorial is by all means an unconventional one. Lipsticks by Chanel, [Yves Saint Laurent](https://www.trendhunter.com/trends/highend-lip-balm), [Estee Lauder](https://www.trendhunter.com/trends/bouquet-of-strength-lip), [Tom Ford](https://www.trendhunter.com/trends/tom-ford-runway-lip-color) and Dior are all exhibited in a new light, caught between a bushy beard and a mustache. Found in Tush Magazine No. 23, Lip Service by Armin Morbach presents one's choice of pink lippies on an unusual yet strangely refreshing face. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gender-bending Beauty:** Challenging traditional gender norms in the beauty industry by featuring men wearing traditionally feminine makeup products. - **Unconventional Advertising:** Breaking conventional advertising strategies by using unique models that capture the attention of consumers. - **Inclusive Marketing:** Expanding the beauty industry by promoting inclusivity and diversity through unique advertising and product offerings. ### Industries Being Reshaped - **Cosmetics:** Opportunities for cosmetics brands to tap into a new market of consumers who are interested in breaking gender norms and trying unconventional beauty looks. - **Fashion:** Opportunities for fashion brands to partner with cosmetics brands and feature gender-bending beauty in their campaigns. - **Marketing and Advertising:** Opportunities for marketing and advertising agencies to bring fresh and innovative advertising concepts to the beauty industry that challenge traditional norms. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md)