# Serum-Like Lipsticks The FUSION+ Lip Serum Stick Fuses Elements of Makeup & Skincare By Laura McQuarrie | Published 2020-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-serum-stick References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Schwan_Cosmetics_introduces_first_colour_cosmetic_and_skin_care_hybrid/171105) & [schwancosmetics](https://www.schwancosmetics.com/) The lines between cosmetics and skincare are being blurred by hybrid products that offer crossover benefits, as seen in products like [Schwan Cosmetics'](https://www.trendhunter.com/trends/schwan-cosmetics-1) FUSION+ Lip Serum Stick. This product takes the form of a [solid, colored lip balm](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick) that shares the benefits of a serum in an easy-to-apply format. The FUSION+ Lip Serum Stick boasts an oil-based texture and a vegan-friendly formula that's effective for visible reducing the appearance of wrinkles and improving the appearance and softness of the lips. Some of the key ingredients in the [serum-balm formula](https://www.trendhunter.com/trends/milk-makeup-serum-stick) are cannabis sativa oil, meadowfoam seed oil and cocoa butter, plus soy seed extract and licorice leaf extract. The ingredient-rich formula offers a simple way to care for the lips while adding vibrancy on the go. Image Credit: Schwan Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 82% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cosmeceutical Lipsticks:** Innovation opportunity to create more skincare and cosmetic hybrids that offer crossover benefits. - **Oil-based Makeup:** Innovation opportunity to create a line of makeup products that incorporate oil-based formulas for added skincare benefits. - **Serum-infused Cosmetics:** Innovation opportunity to incorporate serum ingredients into more makeup products for added skincare benefits on-the-go. ### Industries Being Reshaped - **Beauty:** The Beauty industry can continue to capitalize on the consumer demand for hybrid skincare and cosmetic products like the FUSION+ Lip Serum Stick. - **Cannabis Beauty:** The Cannabis Beauty industry can incorporate cannabis sativa oil, an ingredient in the FUSION+ Lip Serum Stick, into more makeup products for added anti-inflammatory and antioxidant benefits. - **Vegan Cosmetics:** The Vegan Cosmetics industry can focus on developing more plant-based formulas that incorporate key skincare ingredients, as seen in the FUSION+ Lip Serum Stick, for added skincare benefits in makeup products. ## Related on Trend Hunter - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Healing Lip Serums](https://www.trendhunter.com/trends/minori-lip-serum.md) - [Hydrating Microfluidic Lip Serums](https://www.trendhunter.com/trends/lip-serums.md) - [Strengthening Mushroom Lip Serums](https://www.trendhunter.com/trends/cloud-9-lip-serum.md) - [Juicy Serum Lipsticks](https://www.trendhunter.com/trends/legendary-serum-lipstick.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Lightweight Hybrid Lip Products](https://www.trendhunter.com/trends/lifter-glaze-lip-balm.md)