# Mess-Free Lip Scrubs Fenty Beauty's Pro Kiss'R is Packaged Just Like a Twist-Up Lip Balm By Laura McQuarrie | Published 2019-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-scrubs References: [allure](https://www.allure.com/story/fenty-beauty-pro-kissr-lip-loving-scrubstick-luscious-lip-balm) & [fentybeauty](https://www.fentybeauty.com/pro-kissr/lip-loving-scrubstick/31360.html) Many lip scrubs and polishes are packaged by the pot but [Fenty Beauty](https://www.trendhunter.com/trends/gloss-bomb-oil) is introducing its Pro Kiss'r Lip-Loving Scrubstick as a [mess-free solution](https://www.trendhunter.com/trends/grinding-cleansing-balm) that looks and functions just like a twist-up lip balm or lipstick—and is similarly packaged like other lip products from Rihanna's beauty brand. The product is packed with nourishing ingredients that gently exfoliate the lips without leaving behind a heavy or greasy feeling. Some of the soothing ingredients that can be found in the brand's Pro Kiss'r Lip-Loving Scrubstick include apricot seed, shea butter, jojoba seed oil, castor seed oil, coconut oil and just as many different kinds of waxes. The cruelty-free lip is packed with [lip balm-like ingredients](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) and can be applied with just as much ease, and then wiped off for lips that feel soft and well taken care of. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mess-free Lip Products:** The packaging and functionality of Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick presents an opportunity for other lip product brands to create mess-free solutions. - **Skincare-infused Makeup:** The nourishing ingredients in Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick highlight an opportunity for makeup brands to create products that benefit the skin and provide a dual purpose. - **Sustainable Beauty Packaging:** Fenty Beauty's packaging for the Pro Kiss'r Lip-Loving Scrubstick presents an opportunity for other beauty brands to create sustainable packaging solutions for their products. ### Where This Applies - **Cosmetics:** Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick is a disruptor in the cosmetics industry, leading the way for innovative and practical lip care solutions. - **Skincare:** The use of nourishing ingredients in Fenty Beauty's Pro Kiss'r Lip-Loving Scrubstick encourages the cosmetics industry to branch into producing skincare products that provide multiple benefits. - **Sustainable Packaging:** Fenty Beauty's sustainable and practical packaging for the Pro Kiss'r Lip-Loving Scrubstick leads the way for environmentally conscious packaging solutions across the beauty industry. ## Related on Trend Hunter - [Multifunctional Lip Products](https://www.trendhunter.com/trends/kanebo-scrub-melting-lipstick.md) - [Nourishing Lip-Prepping Products](https://www.trendhunter.com/trends/rinna-beauty-1.md) - [Dual-Action Lip Exfoliators](https://www.trendhunter.com/trends/aha-lip-exfoliator.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Candy-Inspired Lip Care Sets](https://www.trendhunter.com/trends/candy-crush1.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Exfoliating Lip Serums](https://www.trendhunter.com/trends/exfoliating-lip-serum.md) - [Fruit-Infused Lip Oils](https://www.trendhunter.com/trends/fenty-treatz.md)