# Personal Safety Lipsticks Oriental Princess' 'Lip Rescue' is a Cosmetic with a Built-In Whistle By Laura McQuarrie | Published 2017-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lip-rescue References: [ambalaj.se](http://www.ambalaj.se/2017/01/10/lip-rescue-protects-women-from-violence/) & [jwt](https://www.jwt.com/en/bangkok/work/liprescue/) Women who frequently use beauty products will know that "[lip rescue" cosmetics](https://www.trendhunter.com/trends/lip-spf) are typically associated with softening, smoothing, hydrating and nourishing properties that will provide a range of benefits. But beyond just offering a beneficial lipstick product in an aesthetically pleasing shade, Oriental Princess, Thailand’s largest cosmetic brand, recently launched Lip Rescue, which features packaging that doubles as a safety whistle. The product was designed in response to a statistic that reports that every 20 seconds, a woman is a victim of violence in Thailand. Although effective, devices like pepper spray or tasers are difficult to conveniently carry. As an alternative, the [small, purple lipstick tube](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick) and whistle can be easily slipped into [clutches, pockets](https://www.trendhunter.com/trends/gloss-bomb-oil-keychain) and if needed, discreetly carried in the palm of one's hand. When blown, the whistle emits a sound of up to 120 decibels, which can be heard even about 100 meters away. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Dual-function Cosmetics:** The trend of combining beauty products with additional practical features, such as safety tools. - **Personal Safety Accessories:** The trend of creating wearable or portable personal safety devices with discreet designs. - **Empowerment Products:** The trend of developing products that empower and protect individuals, particularly targeted towards women. ### Where This Applies - **Cosmetics:** Companies in the cosmetic industry can explore incorporating safety features into their product lines, offering consumers multipurpose benefits. - **Personal Safety:** Companies specializing in personal safety devices can collaborate with beauty brands to create innovative and stylish products. - **Fashion Accessories:** Fashion accessory companies can expand their offerings by including discreet personal safety tools that blend seamlessly with their designs. ## Related on Trend Hunter - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Keyring-Specific Lip Balms](https://www.trendhunter.com/trends/care-tint-balm-keyring.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [3-in-1 Lip Devices](https://www.trendhunter.com/trends/lipcure-beam.md) - [Wearable Keychain Lip Balms](https://www.trendhunter.com/trends/lip-balm-keyrings.md) - [Dog Tag-Like Lip Products](https://www.trendhunter.com/trends/braye-lipsleek.md) - [Multi-Functional Lip Products](https://www.trendhunter.com/trends/lip-spf.md) - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Multifunctional Lip Products](https://www.trendhunter.com/trends/kanebo-scrub-melting-lipstick.md)