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# Plush Summer-Ready Lip Glosses
Lime Crime's Lip Plushies are Bold Yet Easy to Apply

By Ell Smith | Published 2018-06-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/lip-plushies
References: [hypebae](https://hypebae.com/2018/6/lime-crime-plushies-lip-veil-sorbet-orange-summer-2018-shade) & [limecrime](https://www.limecrime.com/lipsticks/plushies-soft-focus-matte-lipstick/sorbet-fire-red)

Lime Crime is known for its audacious cosmetic offerings and its most recent Lip Plushies collection is no exception.

Arriving in a collection of brightly hued shades, this lip gloss offers a comfortable yet eye-catching alternative to others of the same variety. The collection arrives in six shades including red, peach, brown, pink and purple, offering a hue that's sure to complement any individual's complexion. In addition, this easy-to-apply gloss provides a smooth and soft texture that's easily buildable.

What's more is that each tube of gloss is scented like blackberries, providing a multi-sensory experience every time one re-applies their makeup. Lime Crime's Summer Plushies collection is available online and in-store for $20 USD per shade.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 27% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Summer Lip Plushies:** Opportunity to create new lip gloss lines with summer colors and scents.
- **Bold Lip Gloss Alternatives:** Create bold yet comfortable and easy-to-apply lip glosses.
- **Multi-sensory Makeup:** Incorporate scents and other sensory experiences in makeup products.

### Industries Being Reshaped

- **Cosmetics:** Opportunity for cosmetics companies to create new lip gloss lines with summer scents and colors.
- **Fashion and Beauty:** Opportunity for fashion and beauty companies to create bold and innovative lip gloss alternatives.
- **Consumer Goods:** Incorporating sensory experiences in consumer goods like makeup products can lead to disruptive innovation in the industry.

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