# Vibrant Lip Plumping Shades U Beauty Releases Four Additional Shades of Its Plasma Lip Compound By Kalin Ned | Published 2023-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-plumping1 References: [ubeauty](https://ubeauty.com/products/plasma-lip-compound?variant=42169667518564)  [U Beauty](https://www.trendhunter.com/trends/u-beauty1) continues to release striking shades for one of its best-selling lip plumping products—the Plasma Lip Compound—and this testifies to the formula’s popularity among consumers. The offering is celebrated for its innovative composition which employs dual patent-pending SIREN Capsule Technology, with HYDRA-SIREN and SIREN Capsules. This combination optimizes cell renewal and increases hydration while boosting collagen production and offering a plethora of nourishing properties. The new shades of the lip plumping product include fall-ready Orchid, Poppy, Sable, and Fig. These are sure to complement different skin types and tones, offering a sense of versatility. The tints, like the original, are fragrance-free and aim to provide lip-plumping benefits, enhancing volume and texture. The U Beauty Plasma Lip Compound Tinted is priced at $88 CAD and will be available on [UBeauty.com](https://www.trendhunter.com/trends/plasma-lip-compound), [Holt Renfrew](https://www.trendhunter.com/trends/make-me-blush), and SSENSE. Image Credit: U Beauty ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 99% | Activity: 97% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vibrant Lip Plumping Shades:** The release of additional striking shades for U Beauty's Plasma Lip Compound presents an opportunity for disruptive innovation in the lip plumping industry. - **SIREN Capsule Technology:** U Beauty's dual patent-pending SIREN Capsule Technology offers disruptive innovation potential in the field of skincare, optimizing cell renewal, increasing hydration, and boosting collagen production. - **Fragrance-free Tinted Lip Products:** The introduction of fragrance-free tinted lip products, such as U Beauty's Plasma Lip Compound Tinted, presents a disruptive innovation opportunity in the cosmetic industry, aiming to provide lip-plumping benefits while enhancing volume and texture. ### Industries Being Reshaped - **Skincare:** U Beauty's dual patent-pending SIREN Capsule Technology has the potential to disrupt the skincare industry by optimizing cell renewal, increasing hydration, and boosting collagen production. - **Lip Plumping:** The release of additional shades for U Beauty's Plasma Lip Compound presents an opportunity for disruptive innovation in the lip plumping industry, offering versatile options for different skin types and tones. - **Cosmetics:** The introduction of fragrance-free tinted lip products, such as U Beauty's Plasma Lip Compound Tinted, presents a disruptive innovation opportunity in the cosmetic industry, aiming to provide lip-plumping benefits while enhancing volume and texture. ## Related on Trend Hunter - [Fragrance-Free Lip Tints](https://www.trendhunter.com/trends/idol-and-tulle.md) - [Heritage-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound.md) - [Lip Plumping Gift Sets](https://www.trendhunter.com/trends/the-plasma-set.md) - [Culture-Inspired Lip Shades](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Lip Treatment Shade Expansions](https://www.trendhunter.com/trends/glwfix-plump.md) - [Targeted Luxury Beauty Sets](https://www.trendhunter.com/trends/luxury-beauty-set.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Volumizing Lip Oils](https://www.trendhunter.com/trends/plump-ambition.md)