# Color-Changing Lip Oils MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels By Riley von Niessen | Published 2017-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-oil References: [hypebae](https://hypebae.com/2017/5/mac-hint-of-color-lip-oil) & [maccosmetics.co.kr](http://www.maccosmetics.co.kr/product/13853/49368/makeup/hint-of-colour-lip-oil) Consumers who are looking for a nourishing lip oil that's guaranteed to complement their look are likely to appreciate the new glosses from [MAC](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick). Available in a number of berry-colored shades, as well a bright yellow one, the lip oils bring out the natural shape of one's mouth while adding a hint of color to make it pop a little. As the lip oils have a [long-lasting glossy formula](https://www.trendhunter.com/trends/glow-reviver-lip-oil), they add an eye-catching shine that has a slightly voluminous effect. What's most unique about the new lip oils however is their ability to [change color as they're worn](https://www.trendhunter.com/trends/phreeze), which depends on the wearer's pH levels. The lip oils are currently only available in MAC's in-store locations throughout Asia, but can be picked up online as well. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Lip Products:** With color-changing properties based on the wearer's pH levels, there is an opportunity for personalized lip products. - **Innovative Lip Glosses:** MAC's collection of lip oils offers innovation to the traditional realm of lip glosses. - **Long-lasting Lip Colors:** The long-lasting glossy formula of the lip oils in addition to their unique color-changing properties present an opportunity for disruptive innovation in the world of long-lasting lip colors. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can benefit from the innovation of color-changing and long-lasting lip products. - **Cosmetics Retail:** Cosmetic retail brands can benefit from offering unique lip glosses that appeal to consumers looking for innovative lip products. - **Online Retail:** Online retail platforms can benefit from offering MAC's color-changing lip oils, as the product is currently only available in-store in Asia. ## Related on Trend Hunter - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [3-In-1 Lip Glosses](https://www.trendhunter.com/trends/liplights-cream-lip-gloss.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Cooling Lip Oils](https://www.trendhunter.com/trends/fat-oil-lip-drip-chillz.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md)