# Color-Changing Lip Oils Haus Laboratories' PhD Hybrid Lip Oil Stain Has a Self-Adjusting Formula By Laura McQuarrie | Published 2021-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-oil-stain References: [allure](https://www.allure.com/gallery/best-new-makeup-products-may-2021) & [hauslabs](https://www.hauslabs.com/products/phd-hybrid-lip-oil-stain) The Haus Laboratories PhD Hybrid Lip Oil Stain is a new product with self-adjusting pigments, so that a custom color can be created for each individual based on their own pH. The lightweight, high-shine product is packed with skin-soothing ingredients like squalane and prickly pear oil, plus collagen and more. The transformative oil-to-stain product creates a sheer shine in five base tones that range from Neutral (a universal clear shade) and Primary (sheer red) to HUE (sheer berry.) Despite being high-shine, the formula is described as comfortable and never sticky, and it boasts an immensely hydrating formula thanks to its plant-based ingredients. This new addition to Lady Gaga's beauty brand helps to expand its range of lip products, setting itself apart for its unique texture and transformative properties. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Self-adjusting Cosmetics:** Developing cosmetics that can adjust to individuals' unique properties, such as pH levels, presents an opportunity for brands to create personalized experiences for their customers. - **Plant-based Beauty Products:** As consumers become increasingly interested in the health and environmental benefits of plant-based products, there is an opportunity for brands to develop more skincare and makeup products that use natural ingredients. - **Transformative Cosmetics:** By creating products that can change texture or color upon application, brands can introduce unique and exciting experiences to their customers, which can lead to increased brand loyalty and engagement. ### Sectors Adopting This - **Beauty Industry:** As a part of the beauty industry, incorporating innovative and transformative product offerings and emphasizing plant-based ingredients presents a strong differentiator and growth opportunity for brands. - **Health and Wellness Industry:** With an emphasis on plant-based ingredients that promote skin and overall health, the cosmetic industry is providing products that fit within the larger health and wellness industry, and can be marketed accordingly. - **Personalized Retail and Ecommerce Industry:** As cosmetics become more personalized to individuals' unique pH levels, brands can capture this trend by offering online quiz tools or in-store consultants that recommend products based on skin type, tone, and desired look. ## Related on Trend Hunter - [Staining Lip Oils](https://www.trendhunter.com/trends/staining-lip-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Adaptive Lip Colors](https://www.trendhunter.com/trends/adaptive-lip-color.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Serum-Based Blush Sticks](https://www.trendhunter.com/trends/color-fuse-glassy-blush-balm-stick.md) - [pH-Adjusting Blush Sticks](https://www.trendhunter.com/trends/phlush-stick.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Luxe pH Activated Balms](https://www.trendhunter.com/trends/dior-addict-lip-glow.md)