# Air-Whipped Lip Mousses Kaja's Love Swipe Delivers Smooth, Velvety Color in Heart-Shaped Packaging By Laura McQuarrie | Published 2022-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-mousse References: [thezoereport](https://www.thezoereport.com/beauty/best-makeup-products-of-2022) & [kajabeauty](https://kajabeauty.com/products/love-swipe?variant=40062425825489¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gclid=CjwKCAiA24SPBhB0EiwAjBgkhl1X2ZYEcFIfvnGyHz1IBVn97HgzMGSzuqNpLkFIqwRDDsyoqtiZ_hoCJXkQAvD_BwE) Love Swipe is the newest lip product from K-beauty-inspired brand Kaja and it takes the form of an air-whipped lip mousse. Available in five velvety shades, the smooth and buildable formula dries to a soft finish to provide weightless color and comfort from nourishing ingredients like cottonseed oil, raspberry seed oil and Vitamin E. The product, found in heart-shaped packaging, comes with a doe-foot applicator to make putting on the product easy. Alternatively, the lip product can be blended in with the fingertips to create a smudged effect. These lip products tap into the popularity of "lip mud" cosmetics that are non-drying, comfortable to wear and provide the look of an airy matte finish. Love Swipe can be found in deep berry reds, peachy nudes and soft pinks. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 72% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Air-whipped Lip Mousse:** There is an opportunity for beauty companies to create more non-drying, weightless, and comfortable lip products that provide the look of an airy matte finish - **Korean Beauty-inspired Lip Products:** There is an opportunity for companies to capitalize on the popularity of Korean-inspired beauty products, especially in the lip category - **Heart-shaped Packaging:** There is an opportunity for companies to create unique and attractive packaging for beauty products, like Kaja's Love Swipe heart-shaped packaging ### Who This Affects Most - **Beauty Industry:** Beauty companies can explore creating non-drying and weightless lip products that provide a matte finish, inspired by Korean beauty trends, and packaged in unique and attractive ways - **Cosmetics Industry:** Cosmetic companies can experiment more with different formulations of lip products, including air-whipped mousses, to provide greater comfort and a desirable matte finish - **Packaging Industry:** Packaging companies can work with beauty brands to create unique, eye-catching, and memorable packaging designs, like Kaja's Love Swipe heart-shaped packaging ## Related on Trend Hunter - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Hydrating Multi-Stick Balms](https://www.trendhunter.com/trends/kaja-dewy-bar.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Milky Lip Oil Shades](https://www.trendhunter.com/trends/juicy-glass-lip-oil.md)