# Virtual Lipstick Labs Lip Lab At Home Helps People Create Custom Lipsticks with an Expert By Laura McQuarrie | Published 2020-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lip-lab-at-home References: [allure](https://www.allure.com/story/bite-beauty-online-lip-lab-review) & [money.yahoo](https://money.yahoo.com/exclusive-bite-beautys-virtual-lip-141004050.html) [Bite Beauty's](https://www.trendhunter.com/trends/waitr-and-dennys) Lip [Labs](https://www.trendhunter.com/trends/the-art-of-beauty) are offered in a select of cities and they give lipstick lovers the ability to create their very own products—and for National Lipstick Day, the brand introduced a new program called Lip [Lab](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) At Home. This new experience helps to connect even more beauty lovers, as the core concept remains the same and participants will get to create one or two custom lipstick shades of their choice. Rather than interacting with one of Bite Beauty's Color Experts in person, this new experience takes place via video call. A Color Expert prepares a sheet of lipstick swatches based on a specific color, finish and flavor. As cosmetic sampling experiences and in-store try-ons are changing, this service offers a unique way for people to discover products and experiment from home. Image Credit: Bite Beauty ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 90% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Beauty Experiences:** Opportunity for brands to offer virtual experiences that connect with consumers and provide personalized product options from the comfort of their own homes. - **Remote Consultations:** Emerging trend of connecting with experts through video calls, allowing for personalized consultations and product recommendations without the need for in-person interactions. - **DIY Customization:** Growing demand for DIY beauty customization, offering consumers the ability to create their own personalized products at home. ### Who This Affects Most - **Beauty:** The beauty industry can leverage virtual platforms to offer customized experiences and reach a wider audience of beauty enthusiasts. - **Technology:** Opportunity for technology companies to create virtual consultation platforms and develop tools for personalized product customization. - **E-commerce:** E-commerce retailers can explore virtual try-on technologies and implement virtual consultation services to enhance the online shopping experience for customers. ## Related on Trend Hunter - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Cruising Lipstick Labs](https://www.trendhunter.com/trends/blend-bar.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [AI-Powered Lipstick Application Systems](https://www.trendhunter.com/trends/lipstick-application-system.md) - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md)