# Gentle Vegan Lip Masks Kinship's Lip Jelly Mask is a Daily Hydration Treatment By Kalin Ned | Published 2021-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-jelly References: [lovekinship](https://lovekinship.com/products/supermelt-vegan-lip-mask) Kinship's Supermelt is a [Vegan](https://www.trendhunter.com/trends/easy-bake-airbrush-matte) Lip Jelly Mask that is easily applied and promises to bring multiple nourishing benefits for individuals on the go. The formula gently exfoliates and hydrates to support [softer and plumper lips](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask). The key ingredients in Kinship's Supermelt Lip Jelly Mask include Hyaluronic Acid—a well-known ingredient that is often used in hydrating skincare products—and the less-common Papaya Enzyme Ferment and Sea Buckthorn Berry. While the Papaya Enzyme Ferment is a prebiotic that gently exfoliates to smooth out lips, it also boosts the efficacy of hyaluronic acid. Sea Buckthorn Berry, on the other hand, is celebrated in the industry for its [antioxidant-rich properties](https://www.trendhunter.com/trends/moringa-lip-salve) that ensure the efficient restoration of the lip barrier. In addition, Kinship's lip jelly is cruelty-free, petroleum-free, dermatologist-tested, and utilizes only clean, plant-based ingredients. Image Credit: Kinship ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Beauty Products:** There is an opportunity for companies to develop more vegan products that utilize clean, plant-based ingredients like Kinship's Supermelt Lip Jelly Mask. - **Prebiotics in Skincare:** The use of prebiotics like Papaya Enzyme Ferment in skincare products can improve the efficacy of other ingredients while also providing additional benefits such as gentle exfoliation. - **Antioxidant-rich Ingredients:** The inclusion of antioxidant-rich ingredients like Sea Buckthorn Berry in beauty products can provide efficient restoration of skin barriers while also delivering other nourishing benefits. ### Who This Affects Most - **Beauty and Skincare:** There is an opportunity for companies in the beauty and skincare industry to utilize clean, plant-based ingredients, prebiotics, and antioxidant-rich ingredients like Kinship's Supermelt Lip Jelly Mask. - **Vegan Products:** Companies developing more vegan products like Kinship's Supermelt Lip Jelly Mask can capitalize on the growing demand for cruelty-free and plant-based products. - **Health and Wellness:** The use of prebiotics and antioxidant-rich ingredients in beauty products can align with consumer interests in health and wellness, creating an opportunity for companies to develop more products with this focus. ## Related on Trend Hunter - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Nutrient-Rich Lip Masks](https://www.trendhunter.com/trends/nourishing-berry-lip-mask.md) - [Mushroom-Infused Lip Balms](https://www.trendhunter.com/trends/strawberry-lip-balm.md) - [Jellied Lip Masks](https://www.trendhunter.com/trends/hit-snooze-lip-mask.md) - [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md) - [Nourishing Lip Jellies](https://www.trendhunter.com/trends/jelly-lip-melt.md) - [Honey-Infused Lip Masks](https://www.trendhunter.com/trends/honey-glaze-collagen-therapy-lip-mask.md) - [Tinted Restorative Lip Masks](https://www.trendhunter.com/trends/tinted-restorative-lip-mask.md) - [Sensorial Lip Masks](https://www.trendhunter.com/trends/lip-slug.md)