# Lipstick Booze Concealers The 'Lip Flask' is the Perfect Item for the Girly Girl By Marina Rotharmel | Published 2012-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lip-flask References: [neatorama](http://www.neatorama.com/2012/08/24/Lip-Flask/) & [neatoshop](http://www.neatoshop.com/product/Lip-Flask) If you're a girly girl who likes to do a little on-the-go boozing here and there, then you'll love the 'Lip Flask.' This adorable booze-concealer looks just like a [lipstick tube](https://www.trendhunter.com/trends/lipstick-mechanical-keyboard) -- Neatoshop is responsible for this adorably feminine product. Don't worry about rushing around to pre-drink before the bar or club, you'll be able to stow this small flask in your purse and the bouncer will be none the wiser. It's available in a black or red case, with a [red lipstick top](https://www.trendhunter.com/trends/lip-flip-shimmer-gloss) that twists off. You can fill this device up with as much as 4 oz. of liquor, then all you have to do is remove the top and take a swig. This would be a great gift idea for a lady that likes all things chic, but has a bit of a secret edge to her. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Discreet Alcohol Consumption:** The 'Lip Flask' highlights the trend of on-the-go discreet alcohol consumption, presenting an opportunity for innovative products. - **Fashionable Concealment Devices:** The 'Lip Flask' exemplifies the trend of fashionable concealment devices, creating an opportunity for other covert products. - **Blending Fashion and Functionality:** The 'Lip Flask' showcases the trend of blending fashion and functionality, suggesting opportunities for more creative and convenient products. ### Industries Being Reshaped - **Fashion Accessories:** The 'Lip Flask' caters to fashion-forward individuals, suggesting opportunities for other fashion accessories with hidden functions. - **Alcohol and Beverage:** The 'Lip Flask' is a unique twist to portable drinking, presenting an opportunity for alternative forms of alcohol and beverage consumption. - **Gifts and Novelty Items:** The 'Lip Flask' serves as a quirky gift idea, suggesting opportunities for other novel and whimsical products. ## Related on Trend Hunter - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Cosmetic-Toting Tumblers](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [Clip-On Lip Gloss Charms](https://www.trendhunter.com/trends/gloss-bomb-oil-keychain.md) - [Dog Tag-Like Lip Products](https://www.trendhunter.com/trends/braye-lipsleek.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Miniature Tequila Bottles](https://www.trendhunter.com/trends/biatch-tequila.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md)