# Luxurious Bullet Lip Balms Lip Fetish Replenishes with Anti-Aging Benefits By Ell Smith | Published 2018-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-fetish References: [hypebae](https://hypebae.com/2018/1/pat-mcgrath-labs-lip-fetish-balm) & [patmcgrath](https://www.patmcgrath.com/products/lip-fetish?variant=2731519475736) Following the release of her first apparel collection, the British makeup artist Pat McGrath has announced a luxurious [lip balm](https://www.trendhunter.com/trends/lip-balm-and-cleanser), dubbed Lip Fetish, that's promising to put an end to dry and chapped lips this winter season. According to the makeup artist, this product is a "secret weapon" for “[repairing, restoring and replenishing lips](https://www.trendhunter.com/trends/glycolide-lipid-repair).” Part of what makes this balm so gentle and effective, is the naturally replenishing ingredients, which include shea butter and vitamin E. To make matters even more beneficial, this cosmetic features [anti-aging and antioxidants](https://www.trendhunter.com/trends/black-cherry). In addition to its cosmetic benefits, this balm arrives in a gorgeous tube that's decorated with gold and white detailing, ensuring for a luxurious experience even when it's not in use. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxurious Lip Care:** The trend of makeup brands launching high-end lip care products that feature anti-aging benefits and come in luxury packaging. - **Clean Beauty:** The trend of using natural and organic ingredients in beauty products, especially lip balms and salves. - **Sustainability:** The trend of packaging cosmetic products with recycled materials and using environmentally-friendly production processes. ### Who This Affects Most - **Beauty and Cosmetics:** There is an opportunity for beauty brands to create and market high-end lip balms and salves with exclusive, anti-aging ingredients that cater to the growing demand for natural and organic products. - **Luxury Fashion:** Luxury fashion brands can collaborate with makeup artists and incorporate premium lip care products into their collections to provide a complete, luxurious experience for their customers. - **Sustainable Packaging:** The demand for ethically-produced products increases, more opportunities arise for sustainable packaging solutions, especially in the beauty and cosmetics industry where plastic waste is a significant issue. ## Related on Trend Hunter - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Barrier Care Lip Balms](https://www.trendhunter.com/trends/dessert-lip-baste.md) - [Peptide-Infused Lip Balms](https://www.trendhunter.com/trends/juicy-peptide-lip-balms.md) - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md)