# Summer Dessert-Inspired Lip Balms Omy Lab Introduces its 'Lip Drinks' By Debra John | Published 2025-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-drinks References: [omycosmetics](https://omycosmetics.com/en/products/trio-lip-drinks) & [instagram](https://www.instagram.com/p/DJ9PM9bATUT/?img_index=1)  [Omy Lab](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask), the Canadian B Corp–certified leader in personalized skincare, has introduced its latest seasonal release, 'Lip Drinks,' a limited-edition trio of lip balms inspired by summer desserts. Building on the popularity of the original 'Lip Relief Balm,' this collection merges effective lip care with a playful, sensory twist. Each balm is crafted with Omy’s signature deeply hydrating formula, designed to nourish and protect while offering subtle, indulgent flavor notes reminiscent of warm-weather treats. As a result, Lip Drinks deliver a skincare experience that feels both functional and refreshing. The trio is available as a complete set for $49.99 through Omy Lab’s website and at select [Jean Coutu](https://www.trendhunter.com/trends/plump-ambition) and Brunet stores in Quebec, Ontario, and New Brunswick. Additionally, individual balms are priced at $19.99 and sold exclusively online, offering a flexible way to enjoy this limited-time collection. Image Credit: Omy Lab ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 97% | Activity: 97% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Beauty Products:** Consumers are increasingly drawn to beauty products that incorporate sensory and culinary experiences, creating an opportunity for brands to innovate with unique flavor and scent profiles. - **Limited-edition Beauty Collaborations:** The release of exclusive product lines, like the 'Lip Drinks,' taps into consumer desire for unique and scarce offerings, driving demand through urgency and novelty. - **Functional-sensory Cosmetics:** The merging of effective functionality with engaging sensory elements in cosmetics appeals to consumers seeking both performance and pleasure from their skincare routines. ### Who This Affects Most - **Personalized Skincare:** Omy Lab's emphasis on individualized formulations highlights a burgeoning trend in skincare, where consumers look for products that specifically cater to their unique needs and preferences. - **Online Beauty Retail:** With individual lip balms sold exclusively online, the digital marketplace offers growing potential for brands to reach target audiences directly and flexibly. - **Sustainable Beauty Brands:** As a B Corp-certified company, Omy Lab exemplifies the increasing consumer demand for responsibly made beauty products that adhere to ethical and sustainable practices. ## Related on Trend Hunter - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Gourmand Fragrance Lip Products](https://www.trendhunter.com/trends/lanolips-original-101-ointment.md) - [Soda-Inspired Lip Balms](https://www.trendhunter.com/trends/cocokind-x-olipop.md) - [Smoothie-Inspired Lip Treatments](https://www.trendhunter.com/trends/smoothie-lip-treatments.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Crave-Worthy Lip Balm Flavors](https://www.trendhunter.com/trends/glow-reviver.md) - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [Soda-Inspired Jumbo Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness-x-olipop.md)