# Multipurpose Sponge-Tip Makeup Pens Lorac's Lip & Cheek Powder Boasts an Innovative Design By Riley von Niessen | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-cheek-powder References: [global.ulta](https://global.ulta.com/pro-hi-res-lip-cheek-powder?productId=xlsImpprod18061029) & [musingsofamuse](http://www.musingsofamuse.com/2018/03/a-powder-blush-you-can-use-on-your-lips.html) Beauty brand Lorac has come out with a new [multipurpose product](https://www.trendhunter.com/trends/artist-color-crayon), called the PRO Hi-Res Lip & Cheek Powder. The versatile product comes in a [pen-like tube](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen), which is finished off with a small sponge applicator, allowing consumers to apply the powdery formula in a precise manner. The fine powder can be purchased in a range of different shades, from a light hue of coral pink, to a deeper berry hue that's great for those with deeper skin tones. As Lorac claims, the product has a weightless finish to it and is able to last all day, with the pigmented colors going a long way. The PRO Hi-Res Lip & Cheek Powder is currently available from international retailers like [Ulta](https://www.trendhunter.com/trends/polite-society-1). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multipurpose Makeup Products:** Creating innovative products that serve multiple functions, such as Lorac's PRO Hi-Res Lip & Cheek Powder, opens up opportunities for convenience and efficiency in the beauty industry. - **Precise Application Tools:** Developing unique applicators, such as Lorac's sponge-tip pen, presents opportunities for improved precision and control in the makeup application process. - **Long-lasting Formulas:** Formulating products with long-lasting capabilities, like Lorac's all-day Lip & Cheek Powder, offers disruptive innovation opportunities for companies aiming to meet consumer demands for longevity. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty industry can explore multipurpose products, precise application tools, and long-lasting formulas to enhance the user experience and capture customer loyalty. - **Retail:** Retailers can embrace innovation by partnering with brands that offer versatile makeup products and unique applicators, attracting customers seeking convenient and high-quality beauty solutions. - **Manufacturing:** Manufacturers can seize opportunities in creating and producing new types of cosmetics, focusing on innovative packaging designs, multipurpose formulas, and long-lasting product solutions. ## Related on Trend Hunter - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Dog Tag-Like Lip Products](https://www.trendhunter.com/trends/braye-lipsleek.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Gel-Cream Liquid Blushes](https://www.trendhunter.com/trends/rose-liquid-blush.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)