# Hydrating Lip Butters Summer Fridays' Lip Butter Balm is Hydrating, Soothing & Comes in a Tube By Laura McQuarrie | Published 2020-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-butter-balm References: [popsugar](https://www.popsugar.com/beauty/summer-fridays-lip-butter-balm-review-47366280) & [summerfridays](https://summerfridays.com/products/lip-butter-balm) Summer Fridays got its start with the ultra-hydrating Jet Lag [Mask](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask) and the newest release from the brand takes the form of a Lip [Butter](https://www.trendhunter.com/trends/lip-butter-balm-set) Balm with immensely moisturizing benefits. Unlike most lip balms that are packaged in sticks or small pots, this one is sold in a recyclable aluminum tube. The contents of the packaging include a rich combination of shea butter, murumuru butter and vegan waxes to soothe dry lips and lock in moisture. The Lip Butter Balm boasts a natural vanilla flavor and a formula that's cruelty-free and made without synthetic dyes, fragrances, parabens or sulfates. The vegan-friendly balm is ideal for any time of the day, especially overnight, as it provides long-lasting protection. Image Credit: Summer Fridays ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 52% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Lip Butters:** The trend of hydrating lip butters offers a disruptive innovation opportunity in the beauty and skincare industry to provide long-lasting moisture and natural ingredients. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can benefit from the trend of hydrating lip butters by creating innovative products with natural ingredients and long-lasting moisture. ## Related on Trend Hunter - [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Ice Coffee Lip Balms](https://www.trendhunter.com/trends/ice-coffee-lip-balm.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Luscious Mini Lip-Balm Sets](https://www.trendhunter.com/trends/mini-neutrals-lip-butter.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Paper Lip Balm Tubes](https://www.trendhunter.com/trends/moisturizing-lip-balms.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md)