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# Limited-Edition Lip Balm Sets
NARS Boasts a Nourishing Lip Balm Set as Part of the Unwrapped Range

By Kalin Ned | Published 2021-11-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/lip-balm-set1
References: [narscosmetics](https://www.narscosmetics.com/USA/pleasure-seeker-afterglow-lip-balm-set/0194251129457.html)

Makeup brand NARS has debuted a holiday-edition lip balm set that features two full-size [Afterglow](https://www.trendhunter.com/trends/phlurs-afterglow-dinner) Lip Balms and two minis that can be an excellent travel (or commuting) companion. For individuals who are familiar with [NARS'](https://www.trendhunter.com/trends/holiday-makeup-collection) Afterglow Lip Balms, the products feature an "inviting shine and [a] hint of tint."

The lip balm set includes a [full-size version of the Orgasm shade](https://www.trendhunter.com/trends/best-buds-lip-duo) (peachy pink with golden shimmer) and the Clean Cut shade which provides a clear coat. The mini versions in this kit are the Turbo (sheer cherry red) and the latest Orgasm X (sheer shimmering deep coral with gold pearl) shades.

NARS' Afterglow Lip Balms are powered by a special Monoï Hydrating Complex that delivers "smooth, supple comfort" and a blend of antioxidants that protect and condition.

Image Credit: NARS

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 23% | Activity: 22% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Holiday-edition Beauty Sets:** Brands can capitalize on the holiday season by releasing limited-edition beauty sets, enticing consumers with exclusive offerings and gift options.
- **Travel-size Products:** Creating travel-sized versions of popular products can provide convenience for busy consumers on-the-go and open new market opportunities.
- **Multi-product Sets:** Curating sets that offer a variety of products and shades can appeal to a wider range of consumers and increase sales through bundled product offerings.

### Industries Being Reshaped

- **Cosmetics:** Cosmetic companies can release limited-edition beauty sets and explore travel-size product options to cater to consumers while also increasing sales.
- **Retail:** Retailers can work with makeup brands to offer holiday-edition beauty sets and curate multi-product sets to increase sales during the holiday season.
- **Travel:** Travel companies can partner with cosmetic brands to offer travel-sized beauty products as part of vacation packages, enticing consumers with added convenience and value.

## Related on Trend Hunter

- [Luscious Mini Lip-Balm Sets](https://www.trendhunter.com/trends/mini-neutrals-lip-butter.md)
- [Advanced Mini Lip Balms](https://www.trendhunter.com/trends/mini-color-care.md)
- [Limited-Edition Lip Sets](https://www.trendhunter.com/trends/viral-lip.md)
- [Summer-Ready Lip Balms](https://www.trendhunter.com/trends/summer-lip-balm.md)
- [Dessert-Inspired Lip Kits](https://www.trendhunter.com/trends/laneige-smore-kisses-set.md)
- [Hydrating Lip Balm Trios](https://www.trendhunter.com/trends/lip-butter-balm-set.md)
- [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md)
- [Lip Balm Range Expansions](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm.md)
- [Gleaming Body Care Kits](https://www.trendhunter.com/trends/naturium-holiday-gift-set.md)
